Generation Influence : Volume 24

This week’s episode of the Generation Influence podcast features Pete Blackshaw, CEO of Cintrifuse. Pete's expertly leading the syndicated venture fund and startup catalyst dedicated to making Greater Cincinnati the #1 startup hub in the Midwest and a top innovation center in the nation.?Check out the full podcast and let us know what you think in the YouTube comments!

An exciting article came out recently on Retail Dive highlighting insights from Walmart’s executive team around their digital strategies.?As Walmart places growing emphasis on digital innovation, the company’s CFO and head of investor relations outlined how supply chain automation, in-store technology and remodels are impacting labor, sales and consumer behavior.?We’re still in an interesting post-pandemic era of consumer behavior development and insights like these are fantastic for understanding these trends.?

TikTok’s adding another way to help brands engage consumers with new interactive add-ons for promotions, which are essentially stickers, pop-ups, and other visual markers that invite users to engage with ads.?With the goal of this tool centered around consumer engagement with ads, this will give marketers the chance to really dive into lower-funnel sponsorship programs on TikTok while extending the opportunity to test different creative types to see what inspires action.?

Google continues its ventures into the AI world by hopping on the recent bandwagon of try-on tools that have been all the rage lately.?These tools are incredible for the innovation of online shopping in the fashion and cosmetics worlds.?Currently, shoppers can hit products with a “Try On” badge to select a model to virtually try on tops from brands like H&M, Loft, Everlane and Anthropologie.?