Are generation demographics outdated?

Why Gen-Z or millennial labels are an outdated #marketingstrategy.

There are approximately 1.8 billion Gen Y / millennials and two billion Gen-Zs.

(For those of you wondering:

Gen-Z = aged between 9 and 24 years

Gen Y / Millenials = aged between 25 and 40 years)

These tags don’t really help us learn about people’s desires, lifestyles and personal traits.

That’s because generational differences are too vague, especially with a rapidly growing global population.

Apart from that, they fall into a category that sits very awkwardly with 21st-century values: political incorrectness.

Just as you would (we hope!) refrain from judging a person by their gender or race, age demographic data does little in helping you discover and understand the needs of your clients.

But old habits die hard!?

Marketing teams have become too accustomed to using these generational - as well as gender and race - labels at the expense of an effective marketing strategy.

Instead, attitudinal (introverts vs extroverts) and behavioural (runners vs Netflix binge watchers) variables offer a lot more information, which allows you to design a product or service that truly serves your customers while building your brand image and loyalty.

Have you found out what makes your customers tick but are uncertain how to reach them?

Get in touch with Madhatter Creative Co.’s copywriting team. We can help you with #marketingcontent that connects people to your brand’s essence, beyond the age, gender or race tag.

Don’t agree with our view? We’d love to hear why!