Generation Beta Have Arrived! But the BIG Question is: How Do We Raise Them?

The next wave of children are arriving, and they’ve been given a name—Generation Beta. But the big question is: How do we raise Generation Beta to thrive in a world of AI, climate change, and constant connectivity?

Born between?2025 and 2039, these children will grow up in a world more technologically advanced, environmentally challenged, and globally connected than ever before.

The term?Generation Beta?was coined by demographer and futurist?Mark McCrindle, who also introduced us to?Generation Alpha?(2010–2024).

As we prepare for this new era of parenting, it’s worth exploring what life might look like for these future changemakers and how we can best support them.

What Will Generation Beta Experience?

Gen Beta will be shaped by forces far beyond what previous generations have known. Their childhoods will be immersed in technologies still in their infancy today—AI, virtual reality, and possibly even quantum computing. At the same time, they’ll face complex global challenges that will require resilience, empathy, and innovation.

Here’s what I think is on the horizon for Generation Beta:

A Tech-Driven World:?

Artificial intelligence, augmented reality, and advanced robotics will become everyday tools, not just futuristic concepts.

Climate Responsibility:?

They will inherit a planet under environmental strain, with climate change, resource scarcity, and overpopulation at the forefront of their concerns.

Blended Realities:?

With virtual reality and the metaverse evolving, their experiences of work, learning, and play may seamlessly combine the digital and physical worlds.

Global Citizenship:?

Growing up in a hyper-connected world, they’ll be exposed to diverse cultures and ideas, making global awareness a key part of their identity.

But while their world may be powered by technology, critical thinking, human connection and emotional intelligence will remain crucial skills.

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So, how can today’s parents prepare to raise tomorrow’s leaders?

Parenting Tips for Raising Generation Beta

Here are some key strategies:

1. Prioritise Human-to-Human Bonds

In a world filled with AI companions and digital assistants, authentic relationships will be more valuable than ever.

Encourage face-to-face conversations, empathy, and emotional intelligence from an early age.

2. Get Outside and Explore

With screens becoming even more immersive, it’s essential to balance digital time with nature.

Outdoor play fosters creativity, problem-solving, and a deeper connection to the environment—a vital value for a generation expected to champion sustainability.

3. Foster Digital Literacy and Online Safety

Gen Beta will be digital natives—but that doesn’t mean they’ll automatically know how to navigate the online world safely.

Teach them about privacy, cyberbullying, and the importance of creating a positive digital footprint.

4. Stay Informed About Emerging Trends

AI tutors, VR classrooms, and tech we haven’t yet imagined will shape Gen Beta’s education and social lives. Staying updated on new tools will help parents guide their children wisely and make informed decisions.

5. Encourage Sustainability and Global Responsibility

With climate change being a central issue for this generation, teach children to respect the planet, make mindful choices, and think globally. Small habits like recycling, gardening, or reducing waste can spark a lifelong commitment to sustainability.

Looking Ahead

Every generation faces unique challenges and opportunities. For Generation Beta, the balance between technology and humanity will be key.

As parents, carers, and educators, our role is to help them grow into resilient, compassionate, and thoughtful individuals—equipped not only to navigate their world but to improve it.

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Here are some thought-provoking questions you can ask yourself as you prepare to raise your children in the Generation Beta era:

1. Nurturing Values in a Tech-Driven World

• Am I modelling the balance between screen time and real-life connections?
• How can I teach my child to value empathy, kindness, and emotional intelligence in a digital-first world?
• Am I helping my child understand the importance of sustainability and global responsibility?

2. Preparing for a Rapidly Changing Future

• How can I foster curiosity, creativity, and critical thinking in my child?
• Am I staying informed about emerging technologies that will shape my child’s world?
• How can I help my child develop skills that AI and automation can’t replace—like emotional intelligence, adaptability, and collaboration?

3. Navigating the Digital Jungle

• Have I taught my child how to create a safe and positive digital identity?
• Am I aware of the risks and benefits of the platforms, games, and tools my child uses?
• How can I instill strong digital literacy skills, so my child can question information and avoid online pitfalls?

4. Fostering Resilience and Wellbeing

• How am I helping my child manage stress, build resilience, and cope with failure?
• Am I encouraging outdoor play, creativity, and tech-free downtime?
• How can I create a home environment that supports both mental and emotional wellbeing?

5. Building a Future-Focused Family Culture

• What family habits can we create today that will help my child navigate tomorrow’s challenges?
• Am I having regular conversations about climate change, diversity, and social impact in an age-appropriate way?
• How can I empower my child to be a problem solver, critical thinker, and changemaker?

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By reflecting on these questions, parents can lay the groundwork for raising thoughtful, resilient, and future-ready Generation Beta kids—ready to thrive in a world that’s still unfolding.

Let’s start the conversation today—because tomorrow is already on its way.

What do you think Generation Beta’s future holds?

I’d love to hear your thoughts in the comments below!

Are Family Dinners Making a Comeback? Here’s why A Rose, A Thorn and A Bud are Gamechangers!

In today’s fast-paced world, finding time for family dinners can feel like an uphill battle. Yet, the simple act of sharing a meal together may hold the key to stronger family bonds, improved communication, and even better academic performance for your kids. Studies consistently show that children who regularly eat dinner with their families are more likely to exhibit positive behaviours, higher self-esteem, and healthier eating habits.

I’ll break down why family dinners are so impactful and how to bring them back into your weekly routine. In this section, I’ll also cover:

• Quick and easy meal ideas for busy families, so you can have meaningful mealtime without spending hours in the kitchen.
• Conversation starters to engage everyone at the table—whether it’s sharing the “highs and lows” of the day or introducing fun games like “20 Questions.”
• Creating a no-tech dinner zone: Simple rules to make mealtime a screen-free haven, allowing for undistracted connection.

Bringing back the family dinner doesn’t need to be a daunting task—it’s all about making small, intentional changes that lead to bigger rewards.

Are Family Dinners Making a Comeback?

In a fast-paced world where packed schedules and technology often take center stage, the simple act of sitting down together for a family meal can feel like a luxury. However, research continues to show that regular family dinners contribute to stronger relationships, better communication, and healthier habits for both children and adults. So, how can busy families reclaim this important tradition?

Let’s explore why family dinners are so impactful and provide you with practical tips to bring them back into your weekly routine.

Why Family Dinners Matter

Family dinners are about more than just food; they offer a dedicated time for connection, communication, and relaxation. Studies have shown that children who regularly participate in family meals tend to have better mental health, higher academic performance, and improved emotional well-being. Beyond that, family meals foster a sense of belonging and provide an opportunity for parents to model healthy eating habits, good manners, and thoughtful conversation.

When families eat together, they also tend to eat healthier, with more home-cooked meals full of fresh fruits, vegetables, and balanced portions. Mealtimes offer a natural setting to discuss the day, celebrate successes, or talk through challenges, creating an open environment for kids to express themselves and feel heard.

Quick and Easy Meal Ideas for Busy Families

The key to making family dinners a regular event is simplicity. You don’t need gourmet meals or elaborate recipes to make the time meaningful—what matters is showing up. Here are some quick and easy meal ideas that even the busiest families can whip up without spending hours in the kitchen:

• One-Pan Dinners: Opt for meals that can be prepared in one pan or pot, reducing cooking and cleanup time. Dishes like sheet pan chicken and veggies, stir-fries, or pasta with a side of salad are filling, healthy, and easy to prepare.
• Make-Ahead Meals: Cook in batches on the weekend or use a slow cooker to prepare meals that can be quickly reheated throughout the week. Favourites like chilli, casseroles, or soups can be made in advance, ready to serve in minutes.
• Build-Your-Own Meals: Let each family member customise their own meal with options like taco night, baked potato bar, or DIY personal pizzas. This allows everyone to participate in the meal prep while keeping things fun and interactive.
• 15-Minute Recipes: Keep a list of go-to recipes that can be made in under 15 minutes, such as grilled cheese with tomato soup, quesadillas, or a simple stir-fry with pre-cut vegetables and lean protein.

By keeping meal prep simple and involving the whole family, you make dinner less about stress and more about togetherness.

Conversation Starters to Engage Everyone at the Table

One of the most valuable aspects of family dinners is the opportunity for genuine, face-to-face conversation. But it can sometimes be challenging to get everyone talking, especially after a long day. Here are some creative conversation starters to help everyone engage:

• Highs and Lows: Go around the table and ask each family member to share the high point and low point of their day. This encourages both positive reflection and the chance to talk about challenges in a supportive environment.

• Rose, Thorn, and Bud: Similar to highs and lows, this game asks each person to share a “rose” (something good), a “thorn” (something challenging), and a “bud” (something they’re looking forward to). It’s a great way to mix future-looking optimism into the conversation.
• 20 Questions: Play a game of “20 Questions” where one person thinks of an object, and the others ask yes-or-no questions to guess what it is. This lighthearted activity breaks the ice and fosters playful communication.
• Table Topics: Use a set of pre-made conversation cards or prompts to keep the conversation flowing. You can find topics ranging from “What’s the funniest thing that happened this week?” to “If you could have any superpower, what would it be?”
• Gratitude Circle: Encourage everyone to share one thing they’re grateful for at the end of the meal. This practice of gratitude helps shift the focus toward positivity and mindfulness.

These small conversation rituals help make mealtime not only enjoyable but also an opportunity for deeper connections, encouraging kids and adults alike to listen, share, and reflect.

Creating a No-Tech Dinner Zone

With devices being ever-present in daily life, it’s easy for screens to creep into mealtimes, distracting from the chance to truly connect. Creating a no-tech dinner zone can transform family dinners into a sacred space for undistracted conversation and bonding.

Simple Rules for a Screen-Free Mealtime:

• Designate a Tech Basket: Before dinner begins, have everyone place their phones and devices in a basket or a drawer away from the table. This ensures that devices are out of sight and out of mind, removing the temptation to check notifications.
• Lead by Example: As a parent, model the behaviour you want to see by turning off your phone and focusing on the meal and conversation. Kids are more likely to follow suit when they see adults prioritising human interaction over technology.
• Set Clear Expectations: Establish a family rule that dinner time is tech-free for everyone. Explain to your children why this time matters, emphasising the importance of connecting without distractions.
• Tech-Free Zone Cards: Create or print fun “tech-free zone” cards and place them on the dinner table as a visual reminder for everyone to keep devices away during meals.

By establishing a no-tech dinner zone, you create a sanctuary where family members can be fully present with one another, strengthening bonds and making meaningful conversations the centrepiece of mealtime.

Bringing Family Dinners Back to Your Routine

Incorporating regular family dinners into your weekly routine may require some planning and flexibility, but the rewards are immeasurable. By keeping meals simple, fostering engaging conversations, and establishing a no-tech policy, you’ll create a welcoming space for your family to reconnect, reflect, and recharge. In a world where schedules and technology often dominate, family dinners offer a beautiful opportunity to slow down and enjoy one another’s company—one bite, one laugh, and one conversation at a time.

So, what exactly is a Parent Coach?

If I had a ￡ for every time people ask me 'so what exactly do you do Sue - what is a parent coach? I'd have a cupboard full of Jimmy Choo shoes!

So, here goes.....

As a parent coach, I help parents navigate the challenges of raising children by offering guidance, support, and practical ideas. The real magic is in the questions I ask, which help parents find their own answers for their own family—because one size doesn’t always fit all. It’s about helping parents feel more confident, connected, and calm in their parenting journey.

Rather than telling them what to do, I empower parents to find solutions that align with their values, focusing on areas like behaviour management, setting boundaries, boosting self-esteem, and strengthening family connections.

More recently it's about helping families navigate the digital jungle.

I started my Weekly Parent Coaching Question many years ago on my blog so I thought I'd share them again here in my Parenting Unplugged Newsletter

The Sue Atkins Weekly Parent Coaching Question is a simple yet powerful tool designed to help parents pause, reflect, and gain fresh perspectives on their parenting journey. Each week, I pose a thought-provoking question aimed at encouraging deeper thinking about parenting styles, family dynamics, or specific challenges parents might be facing.

?? How It Can Help Parents:

1. Promotes Self-Reflection: By taking a moment to consider the question, parents can reflect on their current approaches and identify areas they might want to improve or change. I often suggest that parents pop the question on the fridge to ponder over the coming week as you do the school run, walk the dog, wash up or go for a run.
2. Encourages Positive Action: The questions often inspire small, manageable steps that can lead to meaningful changes in family life.
3. Reduces Overwhelm: Parenting can feel chaotic, but focusing on just u question a week makes personal growth feel more achievable.
4. Strengthens Family Bonds: Many questions are designed to help parents think about ways to connect more deeply with their children or improve communication.
5. Boosts Confidence: Regular reflection can help parents feel more in control and confident in their parenting decisions.

? How to Use It:

1. Schedule Time to Reflect: Set aside 5-10 minutes each week (perhaps with a coffee or during a quiet moment) to really think about the question.
2. Journal Your Thoughts: Writing down your reflections can help solidify insights and track your growth over time.
3. Discuss With Your Partner: If you’re co-parenting, use the question as a conversation starter to align on parenting approaches.
4. Turn Reflection Into Action: Consider one small change or new idea you could try that week based on your reflections.
5. Get Kids Involved (When Appropriate): Some questions can be adapted into family discussions to open up communication and understand your child’s perspective.

? Example Weekly Coaching Questions:

• “What’s one small thing I can do this week to make my child feel truly seen and heard?”
• “How do I handle conflict in front of my kids, and what are they learning from it?”
• “Am I focusing more on my child’s behaviour or the feelings behind it?”

By using the Sue Atkins Weekly Parent Coaching Question regularly, parents can create a habit of mindful parenting, leading to stronger connections, fewer misunderstandings, and a more positive home environment.

Try it and let me know how you get on.

Raising children is a challenging business – a bit like trying to tame jelly. All wobbles and no rules!

If you’re like most parents you probably started your parenting journey with an idea of how you would raise your children, the things you planned to teach them and an idea of how your children would behave. But we often forget one thing – your child has their own personality and will likely have different ideas! Raising happy, confident kids can be hard, but the good news is that when the going gets tough, you’re not alone!

I have over 35 years experience as a parenting coach and Deputy Headteacher, and I have raised two children of my own, so I truly understand the challenges you are going through.? As the Parenting Expert for ITV’s ‘This Morning’, BBC Radio, Disney Family, Good Morning Britain and India’s Parenting World Magazine, I’ve helped thousands of parents like you to?overcome your challenges and develop your own balanced, down to earth parenting approach?that creates happy, positive children, and relaxed confident parents.

For years, I’ve been guiding parents through the ups and downs of raising children. I’ve helped families navigate everything from bedtime battles to school struggles, always focusing on creating stronger connections.

?But over time, I noticed a significant shift. More and more parents were coming to me, not with questions about discipline or routines, but with concerns about technology.

?They felt lost in the digital world their children were growing up in, unsure of how to manage screen time, social media, and the ever-evolving landscape of online life.

?It became clear to me that this wasn’t just a new challenge—it was?the?challenge modern families were facing.

?It was like a digital jungle out there, and parents needed a guide. So I decided to dive in and learn everything I could about the impact of technology on kids and family life. I wanted to offer the same kind of practical, non-judgmental advice that had always been my hallmark, but now with a focus on helping families navigate this new digital age.

?That’s how I came to launch my “Navigating the Digital Jungle” programmes. It’s a series of podcasts, workshops, online resources, and personalised coaching sessions designed to give parents the confidence and tools they need to help their kids thrive in a tech-filled world. I don’t believe in scaring parents or telling them to completely shut out technology. Instead, I focus on finding balance, helping families create healthier digital habits while staying connected to each other.

?This work has become my passion—helping families reduce tech-related stress, foster real-world connections, and feel empowered rather than overwhelmed by the digital age.

?I’m excited to continue guiding parents through this journey, just like I always have, but with a new focus on helping them and their children thrive in both the online and offline worlds.

?For those of you feeling overwhelmed by the digital world your children are growing up in, I’m here to help. Whether you’re concerned about screen time, online safety, or finding a healthy balance between the virtual and real world, I offer personalised solutions that fit your family’s unique needs.

Navigating the Digital Jungle with Sue Atkins and Friends Podcast ??? ?? ??

?? Dive into the complexities of raising tech-savvy kids with my new podcast series!

?Join us as we explore the challenges parents face in the digital age and uncover strategies for navigating the ever-changing landscape of online safety, screen time management, and digital literacy.

?Hear from fellow parents as they share their experiences, concerns, and insights on raising children in today's digital jungle.

?Stay tuned for expert advice, real-life stories, and practical tips to help you guide your family through the digital wilderness.

?Don't miss out on essential conversations to empower your parenting journey in the digital era! ???? #DigitalParenting #OnlineSafety #TechKids #DigitalJungle

https://navigatingthedigitaljungle.com

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?You can listen to my podcast on all of your favourite platforms from Spotify to Apple

I want to take you back to a very popular episode of the podcast in case you missed it.

Episode 1: Smartphone Safari

Smartphone Safari

In this episode of ‘Navigating the Digital Jungle with Sue Atkins and Friends,’ Sue Atkins, a parenting author and broadcaster, along with her guests Tara Jones, an experienced Deputy Head and Ed-tech Consultant, and Angeline Corvaglia, creator of ‘Data Girl and Friends, ‘Empowering Young Minds with Online Safety and AI Literacy videos, games and educational materials to explore the intersection of technology and family life.?

They discuss the challenges and opportunities the digital landscape presents for families today. The podcast aims to provide insights, tips, and reflections for parents, tech enthusiasts, and anyone curious about balancing technology with family life.?

Today’s episode focuses on the challenge of surviving the Smartphone Safari with Kids?

The discussion covers healthy screen time, online safety, AI literacy, managing smartphones for children, and the impact of internet usage on developing brains. The episode emphasises the importance of understanding and navigating the complexities of smartphone usage, digital literacy, parental controls, and finding a balanced approach to technology use within the family. Additionally, it addresses strategies for engaging children about technology, setting boundaries, and ensuring a healthy digital environment at home.

Useful links:

Download Sue’s free Guide to delaying giving kids a smartphone with tips and scripts of what to say to them here

https://sueatkinsparentingcoach.com/wp-content/uploads/2024/03/Smartphones-downloadable.pdf

Find out more about Data Girl and Friends here: https://data-girl-and-friends.com/ or Angeline’s other work here: https://corvaglia.me/?

Here are a couple of relevant videos for you from Data Girl and friends

Why can’t I put my phone down: Why Can’t I Put My Phone Down

The science of social media: The science of social media

and find out more about Tara’s work here: https://phomo.tech/

The wonderful video mentioned in the episode is here for you to enjoy – https://www.youtube.com/watch?v=KHqfrpVcW4I&feature=youtu.be

If you have any questions you would like answered, please email them to [email protected]

I was recently thrilled to be an #SBS Theo Paphitis Winner! linkedin.com/in/theopaphitis

To have my work recognised by such an inspiring entrepreneur and supporter of small businesses is truly an honour.

Every Sunday, thousands of small business owners take part in Theo’s hashtag #SBS competition on Twitter/X, Instagram and LinkedIn sharing their passion and purpose in the hope of being one of just six businesses he handpicks.

To be selected from so many brilliant entries feels incredibly special.

Being part of the #SBS community is more than just an exciting accolade—it’s an opportunity to grow, connect, and collaborate with an amazing network of like-minded business owners.

It offers valuable exposure and a chance to share my work with a wider audience, all while being supported by a community that understands the ups and downs of running a small business.

My mission has always been to support parents to raise happy, confident, resilient children & more recently to help families navigate the digital world with confidence and balance so this recognition from Theo reinforces that passion and drive.

It’s a real boost to know that the hard work, dedication, and heart I pour into my business has been noticed.

A massive thank you to Theo Paphitis for this incredible opportunity and to everyone who has supported me along the way. I’m so excited to be part of the #SBS family and can’t wait to see where this journey leads next!

Which reminds me of the fantastic day I had in Birmingham.

When I attended the #SBSEvent2025 Award Ceremony I was delighted to meet up with my fellow #TheSueAtkinsBookClub authors Sian Lewin Jennifer Gilmour ??????? and ????? Lynn How FCCT and I got chatting to lots of wonderful people doing incredible things.

One of my conversations found me telling one of my very favourite stories, from my never ending notebook and everlasting coloured pencil, that has been the driving force underpinning all of my ups and downs as a parent coach - my passion to support parents to raise happy, confident kids.

The Starfish Story

One morning, I was walking along a beach after a storm. The tide had gone out, leaving thousands of starfish stranded on the sand, slowly drying out under the sun. I bent down, picked one up, and gently threw it back into the sea. Then another. And another.

A man walking by with his dog stopped and asked, “What are you doing?”

Without stopping, I replied, “I’m saving these starfish.”

He looked around at the miles of beach and the countless starfish scattered everywhere and said, “But there are thousands of them. You can’t possibly save them all. You can’t make a difference.”

I picked up another starfish, threw it into the waves, and smiled, “I made a difference to that one!”

That’s how I see my role as a parenting coach. I know I can’t reach every parent or transform every family’s story—but that doesn’t stop me. Every parent I help, every family I guide, and every child whose life is made a little brighter because their parent feels more confident, calm, and connected—that’s my starfish.

I’m passionate about making a difference, one family at a time. Because small changes in how we parent can have a huge impact on a child’s confidence, happiness, and future. It’s not about saving everyone—it’s about reaching someone. And then another. And another.

Parenting can feel overwhelming, and it’s easy to wonder if the small things really matter. But they do. Every kind word, every moment of patience, every connection counts.

So, I’ll keep picking up my starfish—one parent, one family, one child at a time—because for them, it makes all the difference.

If you'd like to work with me to support you, or your organisation, on your parenting journey get in touch here

Let’s Keep It Simple.

Parenting in the digital age is full of noise—endless advice, constant notifications, and the pressure to do it all perfectly. But real connection doesn’t need to be complicated. Sometimes, it’s as simple as putting the phone down, asking the right question, or sharing a moment of undivided attention.

So this week, try one small change. It could be a tech-free dinner, a walk without distractions, or just a deeper conversation with your child. Because in the end, it’s these simple moments that build trust, connection, and lasting memories.

Let’s unplug, tune in, and focus on what really matters.

Please feel free to repost, share or tell family, friends, teachers and schools about my newsletter - where all part of the jigsaw as as Helen Keller said. "Alone we can do so little; together we can do so much"

Have a great week!

Sue