??Generating Leads: The Subtle Art of Not Just Giving a Space, But Building a Community

Finding leads for your coworking space isn't just about filling up desks—it's about building a vibrant community. Let's face it, the market is flooded with spaces offering Wi-Fi, coffee, and trendy décor. But what sets you apart? It’s your community, not just your square footage.

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The Real Inventory: ??Community Over Space

First, assess your inventory. Not just the physical space, but the type of community you're building. Are you targeting 25 dedicated freelancers, 45 small businesses, or 30 large companies? Each of these groups has different needs, and their impact on your space—and your sanity—can vary greatly.

?Dedicated Freelancers: They need a quiet space, reliable internet, and perhaps a sense of belonging.

?Small Companies: They might be looking for a more collaborative environment with networking opportunities.

?Large Companies: These often bring their ecosystems, but they might crave a more flexible, innovative atmosphere than their corporate HQ provides.

Focus on who you want to attract. It's not just about filling seats; it's about curating a community that complements your vision. Don't get caught up in the size of the company; it's the fit with your culture that matters if you are planning to become the next big thing.

??Selling the Why, Not Just the What

Remember, you're not just selling space; you're selling a vision. Why should people choose you? What unique benefits do they get by joining your community? Maybe it’s the curated events, the sense of camaraderie, or the opportunity to network with like-minded individuals. Your space should reflect these values, making it clear why joining your community is more than just a business decision—it's a lifestyle choice.

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Community Vibes: ??The Unseen Goldmine?

We’ve all heard “customers are king,” but in today’s world, not all kings are equal. Choose your customers wisely. The right community can be your best marketing tool, bringing in more leads than you might expect, both directly and indirectly. It's all about the vibes your space radiates. If your members are happy and engaged, they’ll naturally become ambassadors for your brand, attracting others who are drawn to that same energy.

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??The Inevitable Truth: Service is King?

But let's not kid ourselves. No matter how great your community is, if the services you provide don't meet expectations, your clients will leave. It's simple: if you promise fast internet, make sure it's fast. If you promise a quiet environment, don’t let it turn into a social club.

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??♂?The Human Factor: It's Okay to Fail, But Learn Fast?

As someone who’s been in the trenches, I've seen coworking founders running around trying to make everyone happy, often failing at it. And that's okay—you're only human ??. The key is to learn from these experiences. Whether it's lead generation, billing, onboarding, or client acquisition, always be ready to tweak and improve. The best communities are built on a foundation of continuous improvement genuine care and of course profit motive????

??Conclusion: The Bigger Picture?

In the end, generating leads isn't just about numbers. It's about creating a space where people want to be, where they feel valued and part of something bigger. So, focus on building a community that resonates with your values, and the leads will follow.