GENERATING LEADS ON LINKEDIN

Generating leads is the most important aspect of any business. Lead generation can be defined as attracting prospects and converting them into someone who is interested in your company’s products and services. If your prospects are not ready to buy what you are selling, you will find it difficult to make sales. Now businesses make the mistake of considering the whole wide audience the platform provides as leads but it is crucial to identify the correct leads and hence marketing your product/service will help you generate the sale. 

If you are a professional, seeking business on LinkedIn, keep the following in mind:

1. Share your content with Linkedin editors and your contacts. Make sure you have added the Linkedin share button on your site before emailing the piece of content to the editors.

2. Comment on the posts of your contact. Make sure you do this once a day.

3. Travelling to a different place catch up with a Linkedin contact in the city. Remember that deals are made in person.

LinkedIn does not limit itself to the texts and caption posts always, instead, it came up with various new features like - 

Live Video, provides a way for people to connect and engage with their communities in a more personable, scalable, and entirely digital way

Name Pronunciation, where users can record a 10-second audio clip and add it to their profile, so other users can listen to the recording to learn how to correctly pronounce their name.

Reactions, users can respond to a LinkedIn update by choosing from a range of different expressions: like, celebrate, support, love, insightful, and curious. (Just like Facebook)

Polls, drive quick engagements on the platform. As a poll creator, you can keep an eye on the activity in real-time, such as how many votes have been cast, the results so far, and how much time is left for voting. Only you can also see who has voted and what they voted for.

Organic “Carousel” Posts LinkedIn documents can be previewed in a scrollable format, making them a perfect cheat-code for brands and businesses looking to share dynamic, engaging galleries of images on the platform. 

Linkedin ads or Linkedin Matched Audiences, are two important tools that help market your brand directly to the target audience. Now, The question ahead is whether all of the processes so far have been working well for you? The answer lies in the analytic which will help you benchmark or quantify your performance.