Generating Consistent Leads from LinkedIn Content

I wanted to share the methodology behind one of the programs we run at Maverrik-North America and provide an overview of what we do to help people consistently generate sales leads from their LinkedIn content.

Interestingly, despite the differences in the platforms, the methodology works across all social media platforms.

Having trained some of the biggest companies in the world in leveraging LinkedIn as a revenue tool, we've learned something which, if you can embrace it, will fundamentally change your approach to your LinkedIn activities.

We've got to convince humans they need our solution to their problems!

If we can articulate the customer's problem better than they can, we gain instant credibility and trust.

BUT if it were that easy, you could just show people you understand their predicament and they would see the need for you.

Well, it is that simple.

Our process rests on this concept...

If people believe you have the answer,

they will buy.

So, let me walk you through how we help people build a system to consistently get leads from LinkedIn content.

Step 1: Put yourself in your Client's Shoes

You may be surprised, but you don't think like your clients. As an expert in what you do, you think differently from your clients. When you write your content, you need to produce it for their consumption and be attuned to their perspectives.

Oddly, the more you promote what you do, the fewer people trust you. Why? We've been trained not to trust promotional messages. So, we encourage people to focus on content that helps diagnose clients. Content that helps prospects understand their situation better.

We have a process where we get under the skin of your clients and build your Audience Value Proposition (AVP). It's your messaging for your content, but it also helps you think about what you offer from a client's perspective. It makes your content more valuable for your target audience.

Step 2: Build Your Key Foundational Content

Whilst you will want to mix it up by posting different things. You need an anchor, a foundational piece of content that will drive your leads. Your Anchor Content speaks directly to the pains and challenges your prospective clients will be facing. If they have that pain, they won't be able to resist taking a look.

Content that sparks curiosity will drive leads daily, as long as you keep using it. This content speaks to your audience and helps them see you as the go-to person for help.

This Anchor Content can be repurposed into various formats, but essentially it is something that helps prospective clients understand where they are and how they can resolve the challenges they have.

Step 3: Build a Network of the Audience you Wish to Serve

Without growing your network with your target audience, you'll get nowhere. Not every prospect will be ready to buy right now, so your LinkedIn posts serve three purposes, creating Followers, nurturing those Follower's perceptions of who you are and what you do, and ultimately bringing sales leads into your pipeline. We need to consistently produce content so we can achieve these goals with our prospects.

One of the best messages we receive from people is "I've been seeing your content for a while now..."

Leads from content convert much easier than cold outreach because your content has nurtured them.

A quick tip: your promotional marketing and brag-a-thons in the content don't nurture people. One of the biggest myths on social is this...

Big Myth: If people see how good we are, they will want to become our client

This isn't true.

People buy solutions to problems. Pain is the most powerful motivator on the face of the earth. Speak to pain and you'll get their attention and interest.

We've seen individuals and organizations sharing case studies that are amazingly creative and fantastic copy, but the reality is, that people, don't join the dots. We have to use our content, to help people see they need us. So all of our content has to be for them.

Step 4: Capturing Interest & Triaging your Sales Leads

This is where it gets boring. You need a system to capture and triage leads when someone indicates that they have an interest. When you optimize your content, you may not want to spend most of your day responding to messages, so you need to systemize how you work to engage leads and book your calls with them. You also need to get those leads into your email list. If a lead isn't ready to buy right now, you want to nurture them, but this time via email.

If you are growing your network by 30-50 people per week, you should be getting 7-15 leads per week. We teach our program members a simple way to grow their network, capturing leads in a low-key way, without the need to do a sales pitch message.

The success comes from the work we did at the AVP stage and being consistent in implementing the actions we outlined.

Will every lead convert into a client, no; however, if you have a steady flow, converting clients becomes a mathematical certainty.

Step 5: Iterate, Systemise, and Scale

In our program, we encourage people to test, tweak and try. When you are converting leads consistently from your content, you can then amplify things. Some people get it the first time, others have to tweak it a few times over several months.

What we are advising others to do - we do for ourselves!

Currently, our team is receiving more than 200+ leads per week from content on LinkedIn. Once something works, you can ramp it up.

You don't need ads, since everything covered in this program is organic. If you have a system and a strategy. Even if you do use ads, you'll have to go through the process above to refine and make your ads that much more effective.

In the space of six weeks, you can have this whole process nailed with our 100 Leads in Six Weeks Program

We are running the program again, the early bird deal ends on 1st August.

More details here