Generate Quality Leads for your Startup Business with These 3 Simple Strategies

In the recent past, inbound marketing?has proven to be a great way of generating revenue for businesses.

It’s important however, to note that people don’t go from being completely unaware of your business to becoming brand-loyal customers in a single interaction.

There’s a process, your potential customers have to go through these six stages to become prospects:

·????????Awareness,

·????????Interest,

·????????Consideration,

·????????Intent,

·????????Evaluation, and

·????????Finally purchase.

What that means is that your leads are not prospects, but your prospects were once leads.

So, the contrast between a lead and a prospect boils down to qualification. Whether you adhere to marketing qualification or sales qualification, a prospect simply is a lead that’s ready to speak with your business.

It’s therefore important to qualify your leads on a pre-determined criterion, guide them through the process, and get them to speak to your sales rep.

For that to happen, your sales team should note the following factors:

• The kind of lead generation tactic that brought the leads into your sales pipeline,
• How to reach out and qualify them - ask layered questions.

Lead qualification is an important contingent of any businesses’ revenue, but it needs input from both marketing and sales teams.

?But before qualifying your leads, be sure to generate them first. Here’s how to do that:

1. Blogging & SEO

It’s no secret, blogging is a great way of grabbing your audience’s attention.

Blogging has three important benefits;

It helps you to showcase your expertise, establish your industry authority, and to generate leads.

For instance, you can post a blog article on LinkedIn with various offers, like 15-minute consultation, free consultation for the first ten people who will comment or message, etc. It requires no money, just your time.

To boost leads using this channel, you need to generate traffic to your website, optimize your blog posts, and stay in your lids eyeballs.

This is how to do that;

1. Research -?Identify what your readers search for and use the right keywords, phrases, and titles to rank on search engines.?Answer The Public?is a magnificent resource, a place to start for your writing ideas.
2. Provide unique value?to your readers by creating unique, relevant, and helpful blog posts that solve problems. Rich content loaded with compelling statistics, astute quotes, case studies, and compelling images is powerful because it resonates with readers.
3. End with a call-to-action.?CTA’s do vary from page to post. When generating leads, refrain from asking people to comment or engage. Instead, focus on how they’ll fill out forms so that you add them to your sales funnel. Otherwise, you can utilize an?exit-intent popup with a simple form and call-to-action to seal the deal
4. Structure your content to show up higher on Search Engine Results Pages (SERPs).?The most productive way to work on the look of your snippets on the search engine results pages is to use?structured data markup. This is a set of certain features in your HTML code that users don’t see. Normally, search engines understand the type of content on the page, revealing more pertinent data in SERPs. Thus, your website can stand out on the list, attracting more users, including potential leads. Typically, you can attract them using unique offerings like webinars, eBooks, and more.

2. Third Party Listings

When looking for leads, sometimes it’s more facile to go for the low hanging fruit, people searching for answers.

Websites like?Quora are ripe with people searching for answers and advice. Consider answering questions on the platform. Even though Quora is not ?a place for direct selling, it’s a platform where you can open lines of communication, establish your expertise, build trust and build familiarity with your brand.

Primarily, the most successful lead generators on Quora are honest, valuable, and helpful. While doing all those things always remember to place links back to your website. Lastly, ensure you update your bio regularly with relevant offers and links to your content. Users will naturally gravitate towards your content when you demonstrate value and expertise.

3. Cold Calling and Cold Emailing

Sending cold calls and emails is?far?from dead, and can be a great way of generating free leads. Just like any other lead generation strategy, you have to follow best practices to see serious results.

Cold emails or calls should be succinct, direct, and personalized according to your audience. They should have a personalized touch, warmth, and a consistent word flow. ?

Some useful tips for generating leads using this channel are to:

·????????Find or create a list of potential leads. Depending on your product or service, you can search on LinkedIn, Google, Instagram, Twitter, and other social media channels for varied and diverse choices. Then use the necessary tools to find their contact information.

·????????Ask industry professionals for referrals. Obviously, you aren’t going to reach out to your competition for leads, but you can ask relative industry professionals for referrals if you have a good working or non-working relationship with them.

·????????Reach back out to lost or closed opportunities. Touch base with lost prospects. These can turn out to be better leads since they have been qualified.?

Wrapping up:

Leads are the life source of any growing business. It doesn’t matter how ambitious your plan to scale up is, your business will soon be in trouble if you can’t perpetuate a steady stream of quality leads. Generate quality leads online to boost your revenue.

You can also read: How do you secure new leads in a startup consultancy business? To get more ways of how you can build a vibrant marketing strategy.?