Generate more pipeline with this outbound marketing hack

This week, I have a hack that will help exponentially improve the results of your outbound email campaigns.

And here is the surprise. It involves more channels than just email marketing. So read on.

We all send those mass email campaigns by using lists downloaded from a ZoomInfo or Hunter.io, only to see nobody responding.

We have tried everything including personalizing the email by dynamically changing the recipient’s name, company name, and even what the company does.

We then have our SDRs chasing everyone who clicked or opened the email desperately, again to see nothing but silence.

This is because, we all have been doing it wrong till now.

And here is what you should do instead. It involves 3 steps:

1. Sending a highly personalized first email. We discussed this in one of the previous newsletter editions on growth hacks for in-person events. The idea is to send a 1-on-1 email that is truly personalized. Collect all the possible info about the recipients and use that information to personalize your emails to make them look like they are written only for them. Do that from your own mailbox rather than from an email automation tool. It appears as a more genuine email than a spammy one. It improves deliverability as well.
2. Once this is done, you can add the recipients who didn’t respond to the first email to an automated cadence, just like how you would do in a normal drip campaign.
3. The next step is to combine email with LinkedIn messaging and cold calls. Sending an email first gives you something to refer to as a previous communication. It improves your chances of getting your connection request accepted on LinkedIn. It also helps to get through the boardline of a company while doing cold calling.

This method is far better than sending fully automated cold emails to someone who doesn’t know you at all. It requires you to select a narrow set of accounts instead of going after thousands of companies since sending 1-on-1 emails will be impractical for a large number of people.

Try this and let me know how it works out at your company. If you need more details and clarity on this approach, please feel free to reach out to me over DM.

Hope you loved the hack. Share this with your marketing and sales peers to help them improve the effectiveness of their outbound efforts.

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Leverage marketing to grow your B2B business

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