Generate Leads Using Polls

Polls are a simple yet effective tool to connect with your audience and gather valuable insights. Here’s how you can utilize polls across various platforms:

1. Instagram Stories

With Instagram’s built-in poll sticker, you can engage your audience effortlessly. For example, a fitness brand might ask, “What’s your favorite workout: HIIT or Yoga?” This not only encourages participation but also helps in segmenting your audience. Use the results to tailor your content or promotions to match your followers' preferences.

2. Facebook

Facebook allows you to create polls directly on your business page or in groups. For instance, a restaurant could ask, “What’s your go-to dish: Pasta, Sushi, or Burgers?” This creates engagement and interaction. You can leverage the data to highlight popular dishes in future posts or even special events, driving customers to your business.

3. LinkedIn

On LinkedIn, polls can spark discussions within your professional network. A software company might pose a question like, “What’s your top priority for 2023: Automation, AI, or Remote Collaboration Tools?” This not only engages professionals but can position your business as a thought leader in the industry. Follow up with informative content that addresses the winning topic.

4. Twitter

Twitter’s polling feature is great for quick, engaging questions. A marketing agency might ask, “What digital marketing channel do you find most effective? Social Media, Email, or PPC?” This can foster conversation and connections with potential clients. Responding to comments can further build relationships.

5. Survey Tools

For more comprehensive data collection, platforms like Typeform, SurveyMonkey, or Google Forms can be linked in your social media bios. For example, an e-commerce site could create a survey on shopping habits and offer a discount for completion, turning insights into actionable leads.

Why Polls Work

Polls are appealing because they are quick to answer, visually engaging, and encourage interaction. They provide a unique opportunity to connect with your audience while gaining valuable insights into their preferences and pain points.

Here are sample poll examples tailored for different platforms to help generate leads and inquiries for your business:

1. Instagram Stories Poll

Poll Question: "What’s your biggest fitness goal this year?"

• Option A: "Lose Weight"
• Option B: "Build Muscle"

Follow-up Action: After the poll closes, share resources like workout tips or a personalized fitness plan based on the responses. This encourages further engagement and can lead to inquiries about your services.

2. Facebook Poll

Poll Question: "Which of our new menu items are you most excited to try?"

• Option A: "Mango Chicken Salad"
• Option B: "Spicy Veggie Tacos"
• Option C: "Chocolate Lava Cake"

Follow-up Action: After the poll, thank participants and offer a discount for the most popular item to those who participated. This can motivate followers to visit your restaurant and inquire about catering services.

3. LinkedIn Poll

Poll Question: "What’s the biggest challenge you're facing in remote working?"

• Option A: "Time Management"
• Option B: "Communication Tools"
• Option C: "Distractions at Home"

Follow-up Action: Share insights or solutions to the winning challenge in a follow-up post or article, inviting connections to discuss further or inquire about your consultancy services.

4. Twitter Poll

Poll Question: "Which digital marketing service are you most interested in?"

• Option A: "Social Media Management"
• Option B: "SEO Optimization"
• Option C: "Email Marketing"

Follow-up Action: Post tailored content related to the most selected option, and invite respondents to message you for a free consultation or audit in that area.

5. Survey Tool (Typeform or Google Forms)

Survey Question: "Help us improve our services! What type of product information do you want more of?"

• Option A: "How-to Guides"
• Option B: "Product Comparisons"
• Option C: "Customer Success Stories"

Follow-up Action: After respondents complete the survey, offer them a discount code or early access to new products/services, motivating them to inquire further.