Generate Leads With LinkedIn With These 8 Steps

Want to attract more leads through your LinkedIn profile?

Your profile might need a little tweaking and you are good to go.

Here are some useful profile optimization tips that might be a good start:

1. Change your profile photo

Your profile photo is your first impression.

Make it professional, approachable, and relevant to your industry.

Сlear, high-quality headshot works best.

2. Add a background banner

This is a picture that:

• Grabs attention,
• Sets the context,
• Shows what matters to you.

It could be a favorite quote or a minimalistic design - everything that speaks to your work in the industrial sector.

A designed banner with your photo and a motto that describes your job would be perfect.

3. Make your headline more than just a job title

Make sure your headline says about:

• your role,
• why you do what you do,
• what problem you solve and your motto.

IMO, this is the best structure:

{Your Role | Your Motto | [N] years in [Niche]}

Director at Company | Robots for people | 10+ years in Robotics

4. Optimize your ‘about’ section

'About' section should align with your motto.

Include your passions, the problems you solve, and your experience.

Use storytelling elements, short sentences, and bullet points, and include your contact email.

5. Featured section

I always recommend adding a Calendly link.

Other cool ideas: service page, article where you’re featured, event from your company or newsletter.

This makes it easy for potential clients or employers to connect with you directly.

6. Update your contact info

Make sure your contact info is current.

Include your email, phone, and birthday if not confidential.

This shows you are approachable and open to opportunities.

7. Highlight your skills

List your skills relevant to the industrial sector and consider taking online assessments to showcase your expertise.

This helps build credibility and demonstrate proficiency.

8. Share relevant content

Regularly posting content related to your niche adds credibility and shows you’re an active participant in your field.

So don’t skip this part for the best experience on LinkedIn.

Hope, these 8 steps are helpful and give you a great start in optimizing your LinkedIn profile.

But if you are still unsure how to start or need more guidance, feel free to book a call with me.

-Ilya