Generate detailed buyer persona using AI

Hey Prompt Entrepreneur

Here's a quick story…

During the pandemic we managed a company's $1.2M advertising budget.

Let's call them 'Carrot Cake Inc'.

Mainly because I was given a free slice over the weekend.

Anyway…

The majority of this budget was spent on acquiring webinar registrations.

Whilst on paper we were generating a 4-5x ROAS (Return on Advertising Spend, ie. spend $1, make $4-5 back)…

…The company wasn't making a profit.

What! Why?

Mind-boggling I know. Most people would bite our hand-off for that kind of ROAS.

As you can imagine there were a range of reasons why the company wasn't generating a profit.

I'll use these as inspiration in future issues now that we've got our trusted AI buddy to help us avoid similar mistakes.

This brings me to one primary reason 'Carrot Cake Inc' couldn't generate a profit.

Everyone was their customer.

And, when “everyone”?is your customer….

…It becomes extremely expensive to turn a prospect into a happy paying customer.

So let's ask our AI friend how to avoid 'Carrot Cake Inc's' mistake.

?Over to our ??

It’s ambitious to think?everyone?will buy your product.

Not even everyone buys Coca Cola. If a company like Coke can’t manage it then no-one can.

In practice, the better you know your customer, the better you’ll know their problems and the better you’ll be able to solve them.

The benefit of approaching your business this way includes increased marketing, sales and operational efficiency.

I’ll help you tap into these benefits by getting to know your customer better by acting as your market research expert and generating a detailed buyer persona.

First you’ll need ChatGPT by Open AI.

Download mobile app?or go to the?web version. (Both free)

(Optional) Second check out?Midjourney?or?Imagine?for AI Image generation. (Both have free options, no credit card needed)

Then let’s start prompting.

Copy and Paste this Prompt

Act as a market research expert. Your task is to generate a detailed buyer persona for [Business/product type].

Provide their Name, Age, Occupation, Income, Marital status, Family situation and Location in a table

Provide their psychographics in a separate table, specifically their Needs, Wants, Dreams, Fears, Lifestyle, Interests, Personality, Values, Attitudes and Social status.

Provide their shopping behaviour in a separate table, specifically Budget, Shopping Frequency, Preferred channels, Preferred Brands, Online behaviour, Search terms used

Finally summarise the persona in a short paragraph no more than 300 words.         

Personalise your Prompt

Replace [Business/product type] with your own business or product. Here I used "paintball guns".

Prompt Output

That’s right. AI even generated an Image of Jason.

Pro Prompts

• Feel free to tinker with the specific details in the tables to generate more relevant information.
• Don't stop at one persona. Have ChatGPT generate a few to represent different potential customers for different products.
• More of a visual person? Ask ChatGPT to generate a Midjourney prompt for you so you can create an image to match the customer persona.

?See you tomorrow Prompt Entrepreneur!

Until then, keep PROMPTING!

Kyle, Harms and ??

Follow us on Twitter.

PS: Prompt Entrepreneur was previously Crushed Content.