Generate Business Through Wordpress

WordPress actually came into existence as CMS software. Initially, its main feature was blogging. But with the passage the developers expanded its functionality to allow the formation of highly complicated websites. With its growing popularity the site became a massive hit amongst people which eventually made it a content management system from just another blogging tool. WordPress is an easiest to use ‘CMS’ and all credits are attributed to its friendly interface. It also has an amazing number of plugins.

WordPress is also emerging as a marketing tool because of the features it provides. Out of all the different features provided by WordPress conversion rate is one of them. Conversion rate is the average number of people who visit your website and after their visit “conversion” takes place when they start taking desired action you have designed for them to select from. Conversion rate is increased when the customer visits your site more often, signs up for your email newsletter, downloads some content from your page etc. In laymen language conversion rate is a measure by which you can estimate whether the site is doing well or do you need to make some changes to make it better and more customer oriented.

  • Why you always need to keep an eye on Conversion rate?

In a survey with over more than 200+ successful sites it has been pin pointed that it is a must to be updated with the conversion rate to get more traffic on the web page and gain profit from it. Always remember, no matter how “good” your conversion rate is, there is always room for improvement. The best part is by optimising your conversion rate you can reduce cost-per-acquisition. There are two type of workers-

1. Hard- worker

2. Smart worker

By maintaining your conversion rate you chose to be a smart worker and that is what the market demands.

  • How to calculate overall conversion rate?

If on an average your site gets around 1000 visitors and out of them only 10 people actually buy something from your website, it gives you a conversion rate of 1%. The average conversion rate noted is around 2-3%, which is nominal.

  • What are the metrics for conversion rate?

As mentioned before the average conversion rate for an e-commerce site is 2-3%. To get a conversion rate higher than this you have to go out of the box and focus on how to make your site more magnetos. Most of the online store owners don’t use all the features of e-commerce properly which results in loss. Your site substance should be such that the customer won’t go anywhere.

  • How to improvise magneto conversion rate for higher profit rate?

Magneto conversion rate is all about giving customers more reliable and flexible options to choose from and target their permanent and loyal stay on your site. It is divided into following options:

  • Login v Guest option

  • Billing info

  • Shipping Info

  • Shipping options

  • Payment details

Order review and confirmation

Magneto tricks to attract traffic- “Cookie rewards/ sweet tooth reward”: This is a business tool used by various successful sites to generate more traffic on their website. Sweet tooth is a magneto extension trick to attract customer by offering them extra offer discounts, free products, exclusive VIP offers, loyalty club memberships and much more. By implementing magneto conversion rate you will definitely land in a much better position.

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