Generate an audience by being found

We tend to buy things that are more visible. The importance of being seen is that when your products are visible to customers, only they can buy them. If your audience is not aware of the product or service you are delivering, no one will ever know. And hence, due to less or no visibility, you are not able to make that market, which can always be yours. So its time to make your great product which are in private to public.

According to the Dun and Bradstreet survey, 82% of firms saw a negative impact, and 70% anticipate it will take them about a year to achieve the pre-COVID-19 level. Around 60% of firms polled expect more measures and assistance, including government initiatives. According to the study findings, the top three difficulties that may inhibit small businesses from scaling up are market access (42%), improving overall productivity (37%), and having access to more finance (34%).

There is so much potential in the current market. After COVID hit, most the businesses were affected because they were not able to create visibility on social media. Social media is a one-stop solution for every business problem. So making content will help you market your business without cost.

This power of observability is used in marketing as well. You see that when you are checking out from a counter you can always see some discount cards and also many chocolates there. So discounts will attract more adults to apply for it, getting more at a less expensive price, and children will shout for chocolates. This is the marketing strategy they use to make it obvious.

Observable things are more likely to get discussed. As a result, when you begin creating content that adds value to people's lives, it is more likely to be shared and receive more attention. You need one big win and certain small wins to reach your audience. A proper analysis of people and markets will help you get there. And if your product itself is very good at adding value, then it must not be private.

Consider it a job you wanted but never found. You must lurk in order to find your dream job. Consider a job you're interested in that has specific requirements for you. The recruiter wanted you to be found through the advertisement for the job. This was a win-win situation. This is what happens when the right audience finds you with the right service.

I will be sharing the method I followed in my content creation journey in my upcoming book, "I Too Can Create."

#staytuned

If you are thinking to start content creation, DM "content"

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#akashjaiswal