GENERAL SWAG INDUSTRY INSIGHTS
Ronald Cohen
Business Manager | Inkwell Global Mktg | Merch | SWAG | Kitting | For Events,New Hires,Pens,Tech, Totes,Custom Apparel,Journals,Umbrellas,Golf, Food,Towels, Drinkware ||**Premium Unmatched Selection, Service & Passion **
1. MARKET SIZE:
The global promotional products market is expected to have grown to over $97 billion by 2024, driven by increased corporate gifting, event promotions, and brand recognition campaigns.
2. RETURN ON INVESTMENT (ROI):
83% of people who receive promotional products are more likely to do business with the brand.
The average cost per impression (CPI) for promotional products is $0.002, making them highly cost-effective compared to other forms of advertising.
3. BRAND RECALL:
89% of consumers can recall the name of the advertiser on a promotional product they received in the past 24 months. 83% of people said they are more likely to remember the brand that gave them a promotional item.
TOP PRODUCT CATEGORIES
1. WEARABLES (APPAREL):
Continues to be the most popular category, with 35% of promotional product sales in 2024 coming from apparel like t- shirts, hats, and jackets.
2. DRINKWARE:
Reusable bottles and tumblers remain a top category, with a 10% market share, as sustainability continues to be a priority for consumers.
3. TECH ITEMS:
Items like wireless chargers, Bluetooth speakers, and power banks are seeinga steady rise,accounting for about 15% of total sales.
Tech giveaways offer high perceived value, leading to greater brand engagement.
4. ECO-FRIENDLY PRODUCTS:
50% of consumers prefer environmentally friendly promotional products, with more companies focusing on sustainable and eco-conscious items.
Eco-friendly merchandise, such as recycled material notebooks or bamboo tech accessories, is seeing a significant uptick in demand.
BEHAVIOR TRENDS
1. LONGEVITY AND USABILITY:
80% of consumers keep promotional products for over a year, and 58% use them daily. Useful items like bags, calendars, and kitchen accessories remain popular because they have long lifespans, offering ongoing brand exposure.
2. POSITIVE IMPRESSIONS:
Promotional products are seen as enhancing a brand's image, with 71% of consumers stating that they feel more favorable toward brands after receiving a promotional product.
3. EVENT-BASED PROMOTIONS:
Companies are allocating more budgets to promotional products for events and trade shows, where personalized giveaways have high engagement rates.
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