General Mills Interview, October Prime Day Insights, and MikMak Product Enhancements

Welcome to September's issue of the Brand eComm Insights Newsletter! As autumn begins, and the holiday season quickly approaches, we are on the heels of the biggest season of the year for?eCommerce.?In today's newsletter, we share insights for brands to prepare for October's Amazon Prime Day, exciting product enhancements from MikMak, our recent holiday guide, and an exclusive interview with Jay Picconatto from General Mills. Enjoy!

— Tony Sloan, Editor

CHART OF THE WEEK

Utilizing October’s Prime Day to Prepare for Holiday eCommerce Success

Last year's October Prime Day launched the holiday season for many brands. Learn how your brand can best prepare for this event, and continue to succeed all season long. Read the blog to find out:

• What product categories shoppers are expected to shop for this October Prime Day
• Key purchasing periods for the holiday season, and how Prime Day affects those dates
• Best practices and retailer linking strategies to successfully position your Prime Day deals

MikMak Expands its Role in the Commerce Marketing Ecosystem

We are proud to announce that MikMak has joined the NielsenIQ Partner Network, and has released a number of new enhancements to MikMak 3.0, the most advanced eCommerce enablement and analytics platform in the world. MikMak's brand partners can expect to benefit from a number of product enhancements including:?

• NielsenIQ Product Availability Data Integration, which accelerates sales by making products more discoverable with inventory-aware commerce enablement for media and brand websites
• Online Sales Estimation, which improves marketing effectiveness with a new proprietary attribution estimation metric that intelligently estimates total expected online sales, per retailer
• Coming soon, Direct Add to Cart, which will enable shoppers to send a selected product directly to the retailer’s cart with a single click, from all types of media and brand websites

Growing Your Brand During the 2023 Holiday Season, Commerce-First

With a backdrop of inflation, brands that continue to invest in their eCommerce strategies will withstand the test of time. The key is to have the right insights and best practices on-hand to know exactly where, how and when to spend your next dollar. Read more to learn:?

• How to plan ahead, and advertise with the right channels and retailers to reach consumers
• Actionable insights to help you appeal to shopping preferences
• Best practices brands should follow to see success in the 2023 holiday season

BRAVE COMMERCE ft. General Mills' Jay Picconatto

How is your brand leveraging data to build its marketing strategy??On a recent episode of the BRAVE COMMERCE podcast, Jay Picconatto, Global eCommerce Lead?of General Mills,?joins hosts Rachel Tipograph & Sarah Hofstetter to discuss:

• Innovative ways to utilize data
• The importance of data-driven marketing and how it allows brands to adapt to change and stay relevant
• Methods for building strong retailer collaborations and partnerships

What's the latest in eCommerce?

• TikTok and Amazon’s symbiotic advertising relationship | AdAge
• Gen Z favors social media over TV for CPG purchases and accepts personalized ads more than other groups | AdAge
• Beauty And Personal Care E-commerce: How Can Brands Optimize Their Online Strategy? | The Drum
• DHL Sees Stable Peak Season, Inventories Back Near Normal | Bloomberg
• JM Smucker to buy Twinkies manufacturer Hostess Brands for $5.6B | Food Dive
• Walmart CEO talks consumer spending, inflation predictions | Grocery Dive
• e.l.f Beauty Acquires Skin Care Brand Naturium | Consumer Goods Technology
• In a surprise tie-up, Shopify merchants will be able to offer Amazon’s ‘Buy with Prime’ option | TechCrunch
• Good timing: Threads rolls out desktop website just as Twitter/X cuts back on user-favorite features | Fast Company

Have any questions?

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