General Atlantic Joins HighLevel to Redefine Digital Marketing

At HighLevel, we're always on the lookout for ways to push boundaries and redefine what's possible in the world of digital marketing. Today, we've got some exciting news to share that marks a significant milestone in our journey: HighLevel has received a significant minority growth investment from General Atlantic, a leading global growth equity firm. After another year of exceptional growth and profitability, we will be joining General Atlantic's prolific portfolio of high-value companies, including Airbnb, Clear, Snap, and Uber.?

This new partnership with General Atlantic enables us to invest even further in key growth and innovation initiatives so we can continue to provide a great experience and platform to all of our clients. General Atlantic joins existing HighLevel partner PeakEquity, who will retain its board seat and remain an active investor in the business. "Our journey with HighLevel has been remarkable," says PeakEquity Managing Partner Greg Case, "and we're excited to continue supporting its progress."?

Over the last three years, we’ve seen our company scale meaningfully – growing more than 5x while maintaining profitability – by enabling and encouraging our clients to adapt their customer acquisition and engagement strategies for the digital world. If you want to dive into the nitty-gritty details of this exciting investment, along with some personal insights from us, the Co-Founders, check out the full press release HERE .?

Continuing Leadership and Vision

Above all, we want to emphasize one key point: this investment doesn't alter our core values or our unwavering dedication to our team members and our incredible community. We (Shaun, Varun, and Robin) are still guiding the direction of HighLevel as the largest shareholders, and we're more excited than ever about what lies ahead. This investment reinforces our commitment to maintaining the culture of innovation and customer-centricity that has defined HighLevel from the beginning.?

Our leadership team remains fully intact, providing stability and continuity as we navigate the exciting opportunities that lie ahead. We are committed to transparency and open communication, and we want our team and community to know that their trust in us is well-placed. Rest assured, our focus remains on delivering exceptional value to our customers and driving the success of HighLevel forward.

Supporting Our Community and Team

Change can bring a lot of excitement and opportunity, and we want to assure our community and our team that this investment is a testament to just how strong and promising HighLevel's future is. It's not just about growth – it's about growth with purpose. This infusion of capital enables us to invest even more in our team, providing additional resources for professional development and more. On top of this, it allows us to deepen our commitment to our community of users, ensuring that we continue to deliver unparalleled value and support.?

With this investment, we're better equipped than ever to fulfill our mission of empowering businesses to connect with their customers in more meaningful ways, driving positive impact and transformation for all. We're excited about the journey ahead and remain grateful for the unwavering support of our team and community as we continue to innovate and grow together.

Doubling Down on Commitment to Service

This investment allows HighLevel to double down on our commitment to service and provide the very best all-in-one solution for our customers. Remember our HighLevel Promise, outlined by Co-Founder Robin Alex at the 2023 Summit??

This still serves as our guiding principle: "We are the best all-in-one marketing tool. No one will move faster as a company than us. No one will out-deliver us on product. No one will care more about their customers than us. No one will generate more money into your pockets and your customers' wallets than us. Together, we are redefining the software industry by serving every business in the world." This investment is just another step towards fulfilling every single one of those key talking points.

Why General Atlantic?

Now, let's talk about why General Atlantic was the perfect fit for us. General Atlantic stood out as the ideal financial contributor for HighLevel for several reasons. Their history of backing and scaling tech companies lines up perfectly with our own journey and ambitions. With a deep understanding of our unique distribution model and a commitment to letting us continue doing what we do best, General Atlantic shares our vision for the future of HighLevel. Oh, and did we mention their resources and strategic guidance? Total game-changers as we scale up and expand our offerings to serve you better. We believe that General Atlantic's investment not only validates our mission but also provides the support and stability we need to achieve even greater success.

We couldn't be more excited about what lies ahead for HighLevel. With General Atlantic's support, we're confident that we can continue to innovate, grow, and serve our community with the best possible solutions. Thanks for being a part of this wild ride with us – we couldn't do it without you.

We Are HighLevel.?

Together, We Are Redefining the Future of Digital Marketing.