?? General Account Build SOP for eCommerce

A few months ago, we shared our?Performance Max SOP, guidelines, recommended settings, and bidding strategies for PMax campaigns.?

We noticed that people have questions about?running Performance Max alongside other areas and campaigns. Questions like:

• What are the risks of omnichannel?
• How should we run branded search campaigns?
• Should we add dynamic and remarketing campaigns to Performance Max?

To answer those questions, we reviewed our process and decided to share our very own?SOP for building eCommerce accounts.

With this SOP, we've seen #PerformanceMax scale up really well, whether that's by having only three or 90 asset groups.

Why? Because the strategies and procedures you'll find here are?designed to keep Performance Max at or below 20% of your monthly account ad spend.

Plus, you'll get ideas on how to grow your overall account, maximize your success, and scale in areas you need to scale.

Check out this general account build SOP for eCommerce?and get a templatized structure for building your eCommerce accounts.?