Genderless fashion; is a necessity or pop up story of despair based on run away psychology of decision makers?
Ozgur Dinc
Scotch & Soda | Tommy Hilfiger | Zara | Entrepreneurial Leader | Sourcing Manager | Collection Manager | Buyer | Sr. Merchandiser
The genderless fashion is seen as new niche in the industry verticals whereas understanding how to be in tune with the needs and priorities of mobile native young generations matters most and the brands are exist in as much as their communication enables.
Beyond all sustainability issues, ethical production, forced & trafficked labour and skilled labour exploitation etc., the genderless fashion looks as a run away psychology of fashion industry to stimulate the lethargic market even any comsumer analytics doesn't indicate the genderless fashion is one and only solution way to boost and reshape the fashion. The stimulating effect that is sought in fashion industry may not be hidden in Genderless fashion strategy.
Inarguably tremendous effort has been spending to make room for genderless fashion in the apparel industry seems as if the purchasing behaviour of millennials and gen-z points out it is the only way out from the lethargic market conditions but even with its whole complexity of new generation, the gender/less issue is not complicated and not a key indicator of shopping.
It would be fair to say gender neutral apparel strategy could be successful in sportswear/activewear, essential clothing etc. to a point but genderless fashion doesn't mean making woman dress in man's pattern or man dress in woman's pattern. All designers are free to create without restriction and consumers are free as well to dress up without boundaries at all time.
Genderless fashion seems as if fashion without restricton but it is the beginning of uniformity beyond the all richness based on gender characterictics at this point it comes to mind if the genderless fashion is it what we really expect.
Estilista/Fashion Designer/ Ilustradora
4 年I have to agree...though i dare to go further saying that it is a "fashionable" generation, imposed by some political moments, and it is all about to going down. i rather to invest on conservative way of life
Sock consultant - circular knit technician / mechanic - Technical sock Designer
4 年I find it funny that high end fashion companies like GUCI will make women's or very feminine tops and put them on guys and show that in their MENS section of their catalogs or website. I find it very funny that fashion brands are making women's clothes for men and very little mens clothes for men, its a bit silly when your pushing transgender when it seems the only thing its doing is?transposing two genders. in my opinion fashion brands should both grow a brain and some balls, and make a transgender category for their terrible fashion trends already, no straight man is buying a womens top designed for men from your website/ catalogs / stores? !? shits ridiculous !?