Gender Equalities in Advertising

Advertising frequently exploits and reinforces harmful gender norms and sexualised depictions of women.?These depictions have negative impacts on women’s health and wellbeing, contribute to attitudes that drive violence against women?and perpetuate gender inequality in our society.???

But advertising can also positively transform gender norms and to support and normalise gender equality. For many years, community groups, academics and industry activists – including Women’s Health Victoria – have been raising awareness about stereotyping and sexualisation in advertising?and advocating for change.???

( Source: Whv.org)