?? GenAI, New Email Rules, and Buyer Trends.
Nate Zoellner
Executive Vice President | Sales Homie | Revenue Architect | Comprehensive Strategist | Employee & Business Developer
Do you know what GenAI is? And a look into new email rules from Google and Yahoo.
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?? Friday, March 1, 2024
It’s the first day of March! An old mindset regarding month-over-month calendar changes is that as each new month arrives, how you’re managing your intensity, drive, focus, and “performance” needs to take the next step up!
“It’s March. What you were doing in February is no longer acceptable.”
Here’s what you missed while you’ve been out selling and growing your business:
1) By 2025, 35% of CSOs Will Resource A “GenAI Operations” Team. ??
AI has quickly moved from a differentiator to a standard tool in the execution of sales activities. What is a GenAI Operations team? Read more here. ?????
???Sales Tip(s) of the Week:
We have a controversial sales tip this week. “Always Be … Communicating.”
Why is this controversial?
For literal decades, we’ve followed the sales analogy from Alec Baldwin’s diatribe in “Glengarry Glenn Ross,” around the concept of ‘Always Be Closing,’ or the ABCs of sales.
But here’s the thing.
We’ve seen the statistics on horrible follow-up strategies or the concepts that require 7 customer or prospect ‘touches’ to initiate trust and vendor acknowledgment (a major buying requirement for new customer acquisition).
领英推荐
Without persistent communications and strategies around engagement, the best sales professionals aren’t going to close anything! Sure, you should work towards building up a bucket of “small closes” (acceptance of your value-driven outreaches throughout a sales process) to lead you to the larger sale. Just don’t lose sight of the importance of how communicative engagement drives customer acquisition.
?? Sales Stat of The Week:
81% of sales leaders say that AI can help them spend less time on manual tasks. (Hubspot )
3) New Email Rules From Google And Yahoo Will Change Your Communication And Sales Strategies. ??
This month marks the beginning of new policies from Google and Yahoo to limit the bulk email sends that result in billions of irrelevant and poorly crated sales pitches emailed daily. This signals a major change for brands that have relied upon on “spray and pray” techniques to drive sales. Read more here. ?????
We’ve Got A New Sponsor! ??
SalesReach helps align all customer-facing teams via a central asset management system and intuitive page builder to create hyper-personalized digital interactions with prospects throughout the sales cycle.
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