Gen Z Wants To Change the World
As a member of Generation Z, born in 2000, I've often encountered stereotypes labeling our generation as lazy, entitled, and unfocused. However, my personal experiences and recent research paint a different picture—one of ambition, entrepreneurial spirit, and a strong desire to effect positive change.
While working on my business this morning, I listened to a few chapters of Marketing Rebellion by Mark Schaefer. I was delighted to hear that studies show that Gen Z wants to change the world. We want to work for and buy from companies that contribute to causes we believe in, making a positive impact in the world.
This sentiment is echoed in a Forbes article, which notes that "Where other generations prioritized money and status, Gen-Z generally places more value on happiness, fulfillment and impact." This shift in values is evident in our career choices and consumer behaviors.
A 2023 report by Square found that 54% of Gen Z respondents plan to start their own business, highlighting our entrepreneurial drive. This ambition is not solely financially motivated; 40% aim to make a difference in their communities, and 42% seek a positive work-life balance. Our generation is leveraging technology to create online businesses, with 80% of Gen Z entrepreneurs starting ventures with an online or mobile component.
Our commitment to social and environmental causes is further demonstrated by our purchasing decisions. McKinsey's research indicates that 73% of Gen Z consumers are willing to pay more for sustainable products, and nine out of ten believe companies have a responsibility to address environmental and social issues. This conscious consumerism drives businesses to adopt ethical practices, aligning with our generation's values.
Despite facing challenges such as economic uncertainties and a competitive job market, Gen Z remains optimistic. A survey of UK SME owners revealed that 94% of Gen Z business owners feel confident about their prospects for 2025, with a third stating they are "very confident." This resilience and adaptability are hallmarks of our generation, enabling us to navigate and reshape the business landscape.
In conclusion, Generation Z is redefining success by prioritizing purpose over profit. Our entrepreneurial spirit, coupled with a commitment to social and environmental causes, positions us as a transformative force in the world. As we continue to enter the workforce and marketplace, our influence will drive businesses to adopt practices that align with our values, fostering a more ethical and sustainable future.
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Photographer | Marketing Assistant | Discomfort Seeker
1 个月I've never been one for labeling because it tends to lead to polarization, but I 100% agree that the younger generation values happiness, fulfillment and impact. From my own experience, it's tough to find employers or bosses that share these same values. Love the insights from Marketing rebellion????