Gen Z Want Love & Freedom! The Daily Copy I October 27

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HR ?? ?? ????

Surveys show that, by and large, Gen Z workers?crave flexibility?and the option of working from home. The?Deloitte Global 2022 Gen Z and Millennial?survey recently found that 75% of Gen Zers prefer a hybrid or work-from-home model, as do their millennial counterparts (76%). But while they want to work from home at least sometimes, over 90% of Gen Z employees surveyed who have never worked in an office full-time have FOMO about traditional workplace experiences, according to?research from Indeed.

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Social Media ?? ?? ??

“How things have come full circle for the UCF kicker who chose YouTube over football”?(ESPN)

• The headline has the lede—the then-archaic NCAA made a scholarshipped football player choose between tuition and his YouTube channel. He made the right choice and went the creator route, making a huge name for himself. With the NCAA’s new name, image, and likeness rules, no one should ever face this issue again, but you’ve gotta read his story.

“How Twitter’s child porn problem ruined its plan for an OnlyFans competitor”?(The Verge)

• You didn’t think Twitter’s new Super Follow and Tip Jar features were just for your run-of-the-mill creators, did you? With Meta banning nudity across Facebook and Instagram, Twitter became the?social?network of choice for many OnlyFans creators. Read an inside look into Twitter’s evaluation process and thinking for new feature rollouts.

“New trend: long attention spans for long-form videos”?(Think with Google)

• We all keep hearing about short-form, short-form, short-form, but this article calls into question a wonder I’ve always had: If our attention spans are shot, how are we still binging eight-season television shows? Or 60-hour video games? A great gathering of thoughts on the length of content and its relationship to promotion.

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Tech ?? ?? ??

?Smart cities collect a massive amount of data. These?tech-savvy cities, and the companies they partner with, are collecting data on traffic flow, waste management, utilities, and, in some cities,?faces.

• The immense amount of data a city can collect—upward of?2500 petabytes per day?from surveillance cameras alone in 2019—and store in data centers is wide-ranging.

Big picture:?In this?new?digital landscape, industry experts say it’s incumbent on municipal governments to manage the data they collect and to protect it from bad actors.

“The data that’s collected dictates the sensitivity. If the smart city just wants to know foot traffic, data impact is pretty low.”

- Scott Rubin, adjunct lecturer in cybersecurity risk management and the applied intelligence program at Georgetown University’s School of Continuing Studies.

Rubin added that the biggest risk for residents of a smart city stems from the potential leakage of personal identifiable information, or PII, which could include anything from names, phone numbers, Social Security numbers, addresses, and bank accounts.

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