Gen Z: The Voting Bloc That May Decide the Future

By Rachele Focardi

As the political landscape evolves, the influence of Generation Z, born between 1996 and 2010, is becoming increasingly impossible to ignore. By 2028, Gen Z and Millennial voters are projected to make up the majority of eligible voters in the United States, solidifying their role as a pivotal force in shaping the nation’s future. In the more immediate term, Gen Z and Millennials will comprise around 48.5 percent of eligible voters in the 2024 presidential election. This growing demographic power, coupled with their imminent rise to more than 40% of the global workforce, positions Gen Z as a critical voting bloc that is already beginning to influence the outcomes of elections worldwide. Nowhere is this more evident than in the United States, where Gen Z’s values and priorities are steering the direction of the nation’s political discourse.

Gen Z voters are uniquely driven by a deep sense of purpose and a desire to tackle the most pressing issues of our time. While Baby Boomers and Gen X prioritized economic stability and national security, Millennials, as voters, emphasize technological innovation, diversity, and social equity. Similarly, Gen Z is deeply committed to these issues, but they also place an even stronger focus on championing social justice, combating climate change, and advocating for equality. For Gen Z, these concerns are not just priorities—they are fundamental to their identity and their vision of what leadership should be.

In recent U.S. elections, the power of this generation has come into sharp focus. The surge in voter registrations following endorsements from influencers like Taylor Swift underscores how Gen Z is mobilizing in unprecedented ways. Their engagement is not based on traditional party loyalty but rather on a commitment to values that align with their vision for a just and sustainable future. This makes them less predictable and more demanding of authenticity and accountability from political leaders. This shift is already prompting changes in how campaigns are run, with candidates increasingly focusing on issues that resonate with younger voters.

One of the most significant ways Gen Z differs from older generations of voters is in their approach to leadership. While previous generations often accepted traditional hierarchies and the status quo, Gen Z is challenging these norms. They are less likely to be swayed by age or experience and more interested in leaders who demonstrate empathy, inclusivity, and a genuine commitment to the causes they care about. This shift is evident in their response to the upcoming 2024 U.S. election, where they are faced with a choice between older conservative figures like Donald Trump and younger, more progressive leaders like Kamala Harris.

Gen Z’s preference for leaders who reflect their ideals is reshaping political campaigns and forcing candidates to address issues that were previously marginalized. Their influence extends beyond the ballot box; as ethical consumers and socially conscious employees, Gen Z is driving businesses and governments to align with their values. They are more likely to support brands and policies that promote sustainability, diversity, and social justice, and they are quick to hold accountable those that fall short.

However, their idealism comes with unique challenges. Unlike older generations who grew up in a world where information was limited and largely controlled by traditional media, Gen Z is navigating a digital age where information is abundant but often overwhelming. They are constantly bombarded with news and opinions, making it difficult to discern truth from misinformation. Yet, their digital savvy also equips them with the tools to combat misinformation, using social media platforms to fact-check and disseminate accurate information. This dual-edged relationship with digital media contributes to the anxiety and skepticism that many Gen Z voters feel towards established institutions, including the government.

Despite these challenges, Gen Z’s potential to bring about positive change is immense. Their passion, combined with their digital savvy, positions them as powerful agents of change. However, to realize their full potential, they need the guidance and support of older generations. Baby Boomers, Gen X, and Millennials have the experience and wisdom that can help Gen Z navigate the complexities of leadership and governance.

As I discussed in my book, "Reframing Generational Stereotypes," the future of our societies depends on bridging the generational divide. By fostering collaboration and mutual understanding across generations, we can create a world where the energy and ideals of Gen Z are supported by the knowledge and experience of those who came before them. This collaboration is essential, not only in the workplace but also in the broader political arena, where the stakes have never been higher.

In conclusion, Gen Z is not just the future—they are the present. The upcoming U.S. elections may well be in their hands, and as they take on more prominent roles in both civic life and the workplace, we all have to watch—and support—how they shape the world we live in. By working together across generations, we can ensure that the world they inherit is one where their vision for a just and sustainable future can be realized.

About the Author: Rachele Focardi is a global thought-leader and public speaker on Multigenerational Workforce Dynamics, Future of Work, and Talent Strategy. She is the author of “Reframing Generational Stereotypes,” published in three languages, and Founder of XYZ@Work.