Gen Z thinks America is broken
Gen Z is the future and so older generations are studying their every movement as if they were goldfish swimming in a bowl. However, our future isn’t feeling very optimistic about the future.
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The Walton Family Foundation, the charitable arm of the Walmart heirs, has been?conducting extensive research?and leading civic engagement with this younger demographic of Americans, including thousands of surveys and in-depth interviews with 31 members of Gen Z to supplement the data with?personal stories and quotes. Overall, Gen Z feels pretty bleak about America’s future, according to the findings. Here are some of the top insights:
- Gen Z is pessimistic about America’s future: 46% believe America is in decline, and 60% believe America is a divided country. Only 40% feel hopeful about the future of the country.
- Gen Z doesn’t feel like major institutions are listening to them: Only 34% feel like their favorite brands are in touch with them, only 24% feel like global companies understand them, and only 20% feel like government understands them.?
- Gen Z doesn’t think their vote will have an impact: Only about 20% believe elected officials will create positive change, and 56% believe Americans are unable to have a constructive debate on issues they disagree on.
“This country is the worst in collaboration,†said Khanh, a 19-year-old from Texas, who participated in the study. “While all countries have their ups and downs, [the] American government loves to tear any issues apart into two different extreme sides, there is never compromise.â€
You can read more about the foundation’s Generation Z project?here.
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Understand and Deliver: Listening, Engagement and Accountability for Better Results
2 å¹´I encourage the entrepreneurs and investors reading Fast Company to help tackle this fundamental issue of how to engage Gen Z (and other generations for that matter) and translate their priorities into programs and progress. Engagement + Measures = Community Change.
Entrepreneur
2 å¹´I know a lot of people have little faith in the strength of America but one thing I have found interesting is America's democracy. GenZ will not allow a single person control a country without their input.
Thanks Eleni Konstantinou for bringing this post to our attention.
Global Marketing & Strategy Sr. Director
2 å¹´If only 34% of Gen Z feel that their favorite brands are in touch with them and only 24% feel that global companies understand them, that means it's a huge opportunity for brands to rediscover their role!
Realtor Associate @ Next Trend Realty LLC | HAR REALTOR, IRS Tax Preparer
2 å¹´Thanks for posting.