The Gen-Z Queen Is Bringing Her Community To Wagamama...
Hey everyone! Hope you had a great weekend!
Chris J. Smith here with this weeks Creator Ad Of The Week.
Before we get to our winner, here are some recent headlines from the week!
Constantly, day by day, year by year, more and more brands..
both small and large, are getting content creators and influencers involved. They’re becoming a major part of branding strategies.
When done right, creator partnerships can lead to great results, such as gaining new audiences or retaining existing ones—it can work.
wagamama , one of the UK’s most popular restaurant chains, has been staying relevant consistently. I mean, who doesn’t love a ‘Waggs,’ especially their Katsu Curry?
This relevance is reflected in their branding, content, and marketing strategy, particularly with their ‘Noodle Union’ campaign, which they’ve been running for the past few years.
This year, Wagamama decided to change it up ????
Gen-Z icon GK Barry, best known for her successful ‘Saving Grace’ podcast, has been announced as the new President of the Wagamama Noodle Union, officially taking over from her predecessor, Niko Omilana.
She has one goal and one goal only: to make student life great again.
What is the “Noodle Union”?
The Noodle Union is a loyalty program specifically designed for students, rewarding them for their continued loyalty to the restaurant chain. Members receive various perks, including early access to new menu items, special offers, and invitations to exclusive events. The program aims to enhance the customer experience and build brand loyalty by offering unique benefits to frequent diners.
To join the Noodle Union, customers typically sign up via Wagamama’s website or mobile app. Once enrolled, members start receiving personalized rewards and notifications about promotions and events.
领英推荐
Wider Picture: The Noodle Union is part of a broader strategy to engage with customers more directly and create a community around the Wagamama brand.
Under GK Barry’s leadership of the new Noodle Union, Wagamama has launched the Soul Club app—a hub for the community and members to enjoy exclusive content, special offers, events, and more, all year long.
Alongside this new initiative from the global chain, Wagamama is also introducing National Katsu Curry Day on September 27th. On this day, the first 50 students at every UK location will receive a free katsu curry. Additionally, you can try the new chicken or banana katsu waffles at 22 select brunch spots.
Gen-Z Audeince & Building Community
And it’s evident here with the move to partner with GK Barry. With Gen-Z being the key market for so many brands, and a sense of community being an important trait for Gen-Z, it all makes sense.
The Gen-Z Queen is officially bringing her community into Wagamama...
Reddit, Inc. On Wiki Turn 3 Years Old - Check Them Out!
Eyes on the rebrand....
Chris J. Smith | Talent Director - Head of Partnerships
Founder @Social Hit | TikTok Agency | Premium TikTok content ?? TikTok ads ??| Average ROI increase of 67% by using Socialhit content. ????Last Click SUCKS ????
6 个月The Gold Studios GK is everywhere! She really is becoming the face of gen Z. Although it does make you question, as she is partnering with multiple brands, how many of them are authentic partnerships? ??