?GEN-Z marketing, EVERYTHING?

Sup.

WORD TONIC HAS TWO NEWSLETTERS NOW!

One for young, GEN-Z copywriters (if that's you...SHOO, click this hot link and go join 5000+ subscribers lapping up copy tips).

And this one.

Which was created by Em + Carolyn (23 year-old copywriters + co-founders of Word Tonic; the GEN-Z copy community).

For brands and agencies and cool creative people and recruiters who want to:

A) Understand us better, crack our noggin', dissect the GEN-Z brain

or

B) Soak up some solid GEN-Z marketing insights so they know how to talk to the 16-26 age bracket in a way that's NOT monolithic but totally authentic and effortless and not 'sky-daddy-of-advertising,' type tripe.

So, off you go - dive in deep.

PS. We're?not gonna polish our writing up - we'll be talking in full GEN-Z speak to you because that's REAL but don't worry, there'll be little * at the end of any sections with a FULL EXPLANATION OF SAID 'weird' words.

??Dear Word Tonic (let us be your agony aunt)??

We're opening up this part of the newsletter with YOUR confessions and questions.?

(A bit like that 'Dear Diana,' section of Cosmo I used to read when I was 10, but instead of 'my bf broke up with me HELP,' or, 'my mother in law is an ass,' it'll all be questions from YOU!).

So if you ever have a question about our generation or GEN-Z marketing ~in general~ leave a comment and we'll answer THE BEST ONES in future newsletters.

This week's question was submitted by Vikki Ross, Brand TOV & Copy Consultant. ?

"What does Gen Z look for in an employer?"

We asked Tsunamii - Word Tonic member + 21?year old copywriter in a cute lil video.

Check. It. Out.

?Genz-ify it!??

Yep, we did make up that word.

In the deep dark depths of our community Discord, we have a channel dedicated to creative briefs.

Each week we challenge our copywriters to create something that they can feature on their portfolios and on our *yassified?Instagram?page, but it needs to be in a SUPER GEN-Z tone of voice.

Like this one:?create a one-page social ad promoting Insomnia Cookies but only?target a GEN-Z audience.

Why does an ad like this work?

Because it uses the meme format.?

Memes are a reactive visual: if you use them in marketing, you’re using them to resonate with your audience. It makes you look empathetic and shows you actually have an understanding of the people you're trying to throw content at.

But the reason this kind of content sticks, is because it makes you look human.

Memes have a funny way of uniting people -?because they represent a universal experience - something shared, something common between LOADS of people.

PS. We did a lil GEN-Z roundtable discussion on memes in advertising, check it out here for even more tips.

*yassified = a GEN-Z term that basically means to 'glow up' something. To 'yassify' it - to make it BETTER.

??The ick, this week...??

Each week, our global community of 500+ GEN-Z copywriters will dive into one thing that's giving them the *ick this week.

This week, 24-year-old copywriter Em is sharing her ick:

??Older colleagues who can’t cope working with someone younger than them

?Older colleagues who look down on us just because of our age, or inexperience

??And especially, older colleagues who have a tantrum when our idea is used instead of theirs

Sometimes it hurts when a younger person starts working with you and ends up transforming some part of your workflow. It's icky. It stings. It can make you question yourself a bit.

BUT!

Learning from someone younger than you shouldn’t make you feel dumb. It should make you rise to the challenge; to see something in a different light, to learn their way of thinking so you can implement it in your own way in future.

Push aside the ageism and self-hatred and start studying your younger peers.?

*Aims GEN-Z Repellant Spray at you*

??You can start by reading our LinkedIn post. Don't make me spray you.

*Ick = a GEN-Z term that translates to ANYTHING that's NOT a vibe - something that gives you the 'ick,' an expression of disgust. ?

??Get in touch (with your inner GEN-Z)??

Bow down to the Word Tonic mascot +?Ad Age star.

Sup boo.

It’s the one and only, The Hamster, Word Tonic’s mascot.?

Each week, I’ll be challenging you to get in touch with your inner GEN-Z - to try new things, see new things, and open up your CHAKRAS to a bit of weirdness.

Watch this video and let me know how you ~ feel~.

And don't forget to read the comments.

I'm watching you.

?The Hamster xoxo

P.S: It's funny because it's absurd. It's unexplainable. It's a bug with a personality. Sometimes, there is no logic to the GEN-Z brain, boo.

??Use us??

AKA, the section where we blatantly promote our services????

???Looking to hire a talented + vetted GEN-Z copywriter for a marketing project?

We got you, BOO (well, our recruitment service does).

We've helped brands like Guess + very popular 'cannot be named,' music streaming and dating apps connect to their GEN-Z audience by pairing them up with a GEN-Z copywriter from Word Tonic.

Email us at [email protected] for more info! Or check out this article about us.?

? Want to bounce ideas off 500 GEN-Z copywriters?

Or literally ANYTHING at all?

We got you.

Because we're also a talent community and happy to create a bespoke program ~just for you~

Whether that's reverse mentorship or letting you bounce GEN-Z marketing ideas against a panel of our GEN-Z copywriters, we can do it all ;)

Email us at [email protected] to chat + let's book in a call!

We're attention whores.

(what's the office version of this? Someone please enlighten us.)

Follow us for more?authentic GEN-Z content!

?? Instagram + LinkedIn ??

PS: Wanna work with some super-talented copywriters? Got questions you need answered? Hit us up here.

See ya next week xoxo