Gen Z

Characteristics of Generation Z employees in Iran's work environment (suitable to organizational culture)

Generation Z is a generation that is not satisfied with sitting still and accepting the situation and is interested in change and progress. Interestingly, this group is interested in entering the jobs they see around them to earn more money and grow professionally. In the past, the functioning of the workplace was in such a way that the manager of each department issued orders and the rest of the people accepted them without any questions, but at present, young people do not react well to this type of management style. The set of attitudes, behaviors and stimuli proposed by each generation is usually used for a large amount of the population that is in each segment.

The features of this generation include the following:

? Undefined Identity: Expressing Individual Reality: For Gen Z, the key is not to define themselves through a stereotype, but rather they want to try different ways of being themselves and shape their individual identities over time. For them, the "self" is a place to experiment and change.

? Community-oriented: communication with different realities: Generation Z are highly omnivorous. This generation values online communities, because in these communities people with different economic conditions can communicate with each other and move with different motivations and interests.

? Interlocutor: Recognizing different realities: Generation Z believes in the importance of dialogue and accepts differences of opinion in the institutions in which it participates or within its family. The fact that Gen Zs, while holding their own beliefs, readily interact with traditional religious institutions demonstrates this in action.

? Realist: Seeking the truth in everything: Generation Z, with the massive amount of information at their disposal, are more realistic and analytical in their decisions than members of previous generations.

? Changing the meaning of consumption: from ownership to access: This realistic generation of consumers expects to have access to a lot of information and evaluate it before any purchase.

? Individuality: Consumption as an expression of individual identity: For Generation Z, where individual identity is very important, consumption is a means of self-expression, as opposed to buying and wearing brands to conform to group norms.

? Ethical consumption: Finally, consumers increasingly expect brands to "take a stand".

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