Gen Z and Digital SMEs: The Future of Insurance
In recent years,?generation Z, also known as centennials, is transforming the insurance industry?by entering the SMEs digital market, and?taking on new businesses ?with different characteristics and needs than the sector is used to. This generation, which?represents more than a third of the world’s population , has the technology at its fingertips to?determine the future of the industry.
In this article, you’ll find out the?necessities of this generation, and what changes insurance professionals should make to adapt to them.
1. Generation Z and the new digital businesses
According to the study carried out by?EY Ripples and JA Worldwide , almost half of the centennials are planning to start a business in the next few years, mainly SMEs...
To keep reading, don't forget to?visit our blog!
Digital Marketing / Community Manager
1 年It is fascinating to see how Generation Z is driving significant changes in the SME sector and driving the insurance industry towards digitization. As a result, insurance companies need to adapt and innovate to meet these changing expectations. It's an exciting time for the industry, and I look forward to seeing how these changes continue to shape the future of insurance!