Gen Z Buying Behavior: 7 Ways Zoomers Are Changing the Retail Experience
Paige Wittman
Channel Expert, Sales Strategist, Execution Master : C-Suite meets Main Street
In a recent article, we mentioned there were four generations of shoppers that retailers and brands have been focused on —The Silent Generation/Traditionalists, Baby Boomers, Generation X, and Millennials. But a fifth generation is starting to make waves in the retail world—Generation Z.
And Gen Z is fast taking over from Millennials as the leading market segment.
With 67 million people as of 2020, Gen Z is the?second largest generation in the U.S.?(after Millennials at 72 million people). Gen Zers — also known as “Zoomers”— were born between approximately 1997 and 2012 (though there is some debate over the exact range of birth years that make up this generation).
This means that in 2022, the oldest of this generation is turning 25.
As they graduate and start careers and families, Gen Z’s buying power and disposable income are growing. But it isn’t only the older cohort of this generation you need to consider — younger Zoomers hold a lot of sway over their Gen X parents’ purchasing decisions. In fact,?70% of parents of Gen Zers say their kids influence family buying choices.
This generation will soon make up the bulk of your customer base. Therefore, understanding what motivates Gen Z buying behavior will be vital to the success of your brand.
In general, Gen Z tends to be:?
To tap into this generation’s immense buying power, you need to provide a mixture of value, quality, and ethical practices wrapped up in a seamless omnichannel experience.