GEN X vs GEN Y - The Battle for Wellness Case Study: Bangalore, Chennai, Mumbai

In a global retail banking client the OMNE|WX team took on the challenge of driving on-site participation in the foodservice and hospitality offer, whilst understanding and delivering on the specific demands to two very different demographics.?

The client's requirement was clear.

• Provide an F&B workspace that engaged teams and supported the strategy of encouraging them to stay on campus reducing time away from desks
• Provide a food safe environment?
• Provide a program of wellness

The OMNE|WX program delivered an insight-led food program to focus on the needs of two specific groups from the same space

Gen X, mainly male, looking for tradition, a deal and a place?to escape

Gen Y, mainly female looking for international, wellness and?a place to socialize

We designed and oversaw the construction of a basement food kitchen and developed a wellness program, ‘Know Your Food', nudging consumers towards better choices. We introduced cashless payments to allow employee incentives to be ‘loaded’ on to cards and partnered with multiple vendors to deliver the food program with consistency.

Discover more about OMNE|WX programs and how they drive participation and boost the overall workplace experience at www.omnewx.com