The Gen - boost your 2023 marketing with tips and how-tos from Oxygen
The Oxygen Agency Ltd
The marketing communications agency that puts you first.
Welcome to the first edition of The Gen for 2023 – the start of our weekly newsletter featuring marketing tips and how-tos. Please let us know your suggestions for content, or tell us what you've done in your marketing that's worked. We'd love to feature them in future editions of The Gen.
Is your brand strong enough in your social media?
A common mistake in social media marketing is maximising content creation but ignoring your brand. People need to know who you are – and that means ‘brand alignment’.?
Brand alignment is making your brand visible and consistent, wherever people see it. We bang on about it all the time. In the words of MailChimp:
“Identity is what helps people connect to your business and sets you apart from your competitors. This means that all marketing, including print, digital, and social media, should be consistent.”
The image above is a screen grab of photos added to Coca-Cola’s Facebook page. What’s clear is that they have brand alignment that covers: their logo, product positioning, tone of voice, photography style, and brand colours. Does your Facebook profile do this?
Action point:?Take a look at the branding on your social channels. Does it match the rest of what you do – and does it send the right message to your customers and prospects?
Our top 5 PR tips
Getting PR coverage isn’t as simple as sending out an email to the local rag and hoping for the best. Like most things its success is all in the planning. Our top 5 tips for getting the coverage you want are:
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Read more about these tips on our blog: https://oxygenagency.co.uk/top-5-pr-tips/
Our work
We started out as a copywriting agency 20 years ago before becoming a full-service agency, and it’s still a big part of what we do. You may have heard of Zedosh, a heavily funded start-up that’s disrupting the digital advertising space and how it’s monetised. We’ve written a white paper for them - which we have to say took a lot of research and getting to understand their complex model.?A white paper is a great way to get innovation our there and discussed.
"Oxygen took a fairly esoteric and complicated subject and created an extremely professional and well drafted white paper for us. Turnaround was fast and we are delighted with the output."
ALISTAIR HUTCHINSON, COO, ZEDOSH, LONDON
About Oxygen
We're a full-service marketing communications agency – with the emphasis on service. We've scored 100% for customer satisfaction for over 8 years.
ISO9001 quality and ISO27001 information security certified for:
Marketing | Graphic Design | Website Development?& Hosting | Copywriting | PR and Media Relations | Video Production? | Print Management
Contact us
T:?01884 255999 | E:?[email protected] | W: www.oxygenagency.co.uk