?? Gen Alpha Influencers?!
With marketing changing with every new generation, it can seem daunting to even start. Fret not, let's dive into how you can make your content skibiddi rizz!
- 12 December 2024, Jeremiah
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NEWS
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BODY...
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Child influencers have arrived, but maybe a bit too soon.
The world is shifting in ways that sometimes is out of our control, like a pair of 8 year old twins announcing their status as Gen Alpha influencers.
Yes, this definitely crosses some lines like regulatory concerns or parental oversight, but let me share my takeaways from this new wave of content creation and consumption.
1. The world is changing, and there are people who will change with it and people who refuse to budge.
2. The young are susceptible to marketing, and might even be part of marketing without them realising it.
3. There is a whole new audience category that involves the younger consumer, which also extends to the family unit or parents/guardians.
What can we learn from this really...?
Gen Alpha influencers isn't some big new shiny thing.
Jordan Matter has been featuring his kids in his content for ages.
Ryan Kaji is the youngest child toy reviewer on Youtube.
As brand builders and business founders, we need to remember that we are no longer living in a brick and mortar world, but an era of digital, visual, and contextual.
To me, that's fcking exciting!
Anything is POSSIBLE!
Income is no longer built on the 9 to 5 anymore, and reputation isn't just reserved for the c-level executives.
How can we rise above the noise? Here's a quick framework to conquering that content circus;
1. Determine your individual brand strategy.
2. Figure out who your audience is and what they resonate with.
3. Feed your LLM of choice with your brand strategy and audience, and create a whole content calendar and content library
4. Get over yourself, and start pushing out content like a machine
5. Use a multi-channel approach and publish on a few different places
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6. Be consistent, be real, be you.
7. Look at the data and analytics and adapt to your audience and your content type
8. Come up with a funnel strategy with different touch points with different products
9. Build a team, or stay a solopreneur, and create that secondary avenue or revenue
10. Show others how to take the same route you did.
Yes, I'm at stage 10, but I won't gatekeep anything because I always tell people I'm here for a good time, not a long time, and I can't bring my strategies and knowledge to the afterlife lol.
So what the heck, here's everything laid out for you!
It might sound easier then it really is, but just remember that even if you are at stage zero, be like the Gen Alpha influencers and start today, because yesterday isn't coming back.
BEFOUND...
SERVICES
Still aren't sure how to market yourself like a Gen Alpha (or Z, millenial, boomer, whatever generation you're from)?
Click here to find a common time and let's have a non-committal conversation to see how we can build your brand!
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Jeremiah ?? Su Gen Alpha influencers (born 2010-2024) are reshaping the content creation landscape at an incredibly young age, showing just how fast this generation is moving. Brands must understand their unique power and digital fluency to stay relevant. For deeper insights into connecting with Gen Alpha, consider following our GEN ZALPHA page
Gain Unshakable Confidence| Mindset Coach| Inspiring Content| Founder of Tahiti Dance Fitness| +200K Followers
2 个月I do not support kids below 10+ to be influencers. (maybe some "family influencers" with the parents having minimum healthy common sense - but not kids doing this full time 24/7 recording themselves). This world is already increasing with Narcissistic Behaviors and suffering from Low Self Esteem and Low EQ/ IQ - linked to the use of phones and social media. In Psychology: Children crucial years to develop Healthy Self esteem is 3-7 + years old. Having Kids seeking attention online is not the best values they need to grow with.
AI Experimenter | ?? Top 100 AI Creatives LinkedIn | Digital Marketing Trainer | Performance Marketer | Wannabe YouTuber
2 个月While I don't agree with the idea of child influencers, these are great tips on putting yourself out there to build your brand. +100 aura. ?