Gen AI Myths in Marketing

Happy Thursday! ??

Okay, so today, we will bust some Gen AI myths surrounding Marketing.

I spoke to a few of my fellow marketers and understood their sentiments about integrating AI capabilities into their existing processes.?

? Gen AI is about offloading repetitive task?

The first and foremost is the “Set and Forget” concept which is very common in technology or automation. Most of us believe that AI is like a program you configure to automate certain tasks and you don’t need to manage it afterwards.

Gen AI is constantly evolving and if you are a marketer, you need to quickly adapt to the changing trends and how they can be easily leveraged for your advantage. One way to tackle this is to acquire new technical skills and keep up-to-date. Trying out different tools and solutions - get on a call with the product teams and go for personalized demos to understand what these tools can do for you.?

? Gen AI tools are expensive?

The days when AI has been perceived as expensive are finally over.

Have you heard of “embeddable AI”? IBM research offers a portfolio of technologies, components, AI libraries, applications, and APIs that can be customized to suit different needs. This means companies of all sizes can build AI-powered solutions in less time with fewer resources.?

? Gen AI tools are one size fits for all

Different problems need different solutions. As marketers you need to find solutions that are tailored to your business needs to leverage the capabilities the tools have to offer. Beyond technical expertise of AI solutions, there are things that are often overlooked like post-deployment support, adaptability, data privacy, and security.

That is the reason why finding a partner that offers end-to-end services in your AI journey is crucial these days.

We will discuss more about finding a right AI partner for your business in the next edition. Stay tuned.?

? Gen AI is only for content creation?

“Generative AI which has got the recent spotlight with ChatGPT for business and Conversational AI models has made the applications of AI move in even more exciting directions than imagined.”, says Navin Kumar Parthiban , Director of iTechIndia in his recent blog on AI automation.

The below graph (source: Forbes Advisor) shows how AI has been used across industries.?

Generative AI capabilities span tasks such as reviewing and summarising data analysis, evaluating documents, and facilitating employee collaboration on projects and not just content creation.

Recent market trends show that Generative AI capabilities span tasks such as reviewing and summarising data analysis, evaluating documents, and facilitating employee collaboration on projects and not just content creation.

Digital Disruptive Marketing ??

How does video personalization connect brands with customers?

Hyundai Canada’s personalized video campaign (powered by Media One) for their new, returning, or lease customers resulted in improving their email open rate by 49%.?

What are personalized videos? Using Generative AI capabilities, it is now possible for businesses to create unique videos for each customer, based on their interests. Read more...

To know more about how you can tailor your campaigns with personalization and fully generated AI videos, speak to our expert team today!

AND, CUT…. ??

That’s a wrap on this edition, till next time ;) ??

Cheers,

Sruthi

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References: https://itechindia.co/us/blog/ai-in-business-statistical-data-and-new-applications-in-ai/