Gen AI: The Game-Changer for Industrial Organizations - 7 Powerful Use Cases to Transform Your Business

Industrial, manufacturing, and other industries that often rely on self-service portals can greatly benefit from the breakthroughs of Generative AI. ??? Platforms like Salesforce and Shopify have already integrated Gen AI into their core offerings, and soon enterprise organizations will adopt these products for their standard processes. ????

Here are 8 simple use cases where these companies will immediately witness the impact of Gen AI:

1?? Assisted Selling - Organizations selling products with numerous variants or those offering products as part of a larger schema will benefit immensely from Gen AI. By leveraging large datasets, we can guide customers in purchasing products based on their inputs. Unlike CPQ workflows, where customers determine the product they want, AI can now assist customers in finding the best fit for their use case. ?????

2?? Re-Ordering - Brands with customers frequently ordering the same products can now serve their audience in a new way. Previously, these groups would require customers to navigate an entirely new ordering workflow. However, with Gen AI, they can directly engage with customers through a natural language model that seamlessly handles reordering. Salesforce is heading in this direction with their new reorder portals through Commerce Cloud, although the product is still under development. ????

3?? Product Descriptions - This is one of the easiest use cases to understand. With Gen AI, companies like Shopify have introduced products such as Shopify Magic, which enables merchants to effortlessly create product descriptions at scale using simple prompts. Such capabilities are being widely implemented across major commerce platforms. ???

4?? Push Digital Marketing - Arguably the most exciting breakthrough for generative AI is its immediate impact on digital marketing, especially in digital push marketing campaigns. Generative AI allows you to develop numerous options for targeted marketing features like subject lines, headlines, and topics. These options can be A/B tested based on industry-specific data. Additionally, time-consuming tasks like email body copy and contextualization can now be handled in real time using built-in AI tools with platforms like Salesforce Marketing Cloud or existing AI tools available in the marketing space, such as Jasper. ????

5?? Marketing Creative Assets - Gen AI has brought exciting breakthroughs in two areas. First, it can generate completely unique and bespoke digital images for any organizational use case. This is where Open AI's product Dall-e would be leveraged. Second, publicly available stock images can be repurposed for marketing content by incorporating text overlays. It's like having the power of a marketing agency at your fingertips! ?????

6?? SEO - While we know that AI can publish content through services like ChatGPT or Bard, it is equally important to optimize your new and previously published content based on an SEO strategy. Generative AI can provide recommendations for long-tail and short-tail keywords based on audience inputs. It can also crawl your entire web footprint and actively update alt-tags or input high-impact keywords into your previously published content. Typically, large organizations hire dedicated roles or retain agencies for basic SEO upkeep. However, with Gen AI, we can repurpose those resources for high-impact activities. ????

7?? Lead Nurturing (MQLs to SQLs) - Industrial, manufacturing, and similar organizations often have long sales cycles. Building effective lead nurturing solutions requires significant effort, and many large organizations outsource these tasks due to technical or resource constraints. With Gen AI, we can move beyond phase 1 email automation workflows and develop next-generation lead nurturing processes. By contextualizing the entire catalog of marketing and sales qualification content, we can present the right asset to the right audience at the right time. This is a game changer for teams seeking to measure the success of the Sales-Marketing partnership. ????

Of course, there are many other use cases that can benefit from Gen AI beyond what we've mentioned here. However, these examples represent the "low-hanging fruit" for organizations in the early stages of their digital journey. While streamlining efforts is appealing, the real opportunity lies in repurposing team members who were previously engaged in tasks now handled by AI. By reallocating these resources, we can focus on groundbreaking activities that provide maximum value to our customers. Let's free our team members from mundane actions and empower them to work on truly transformative initiatives! ????