Gen AI: Boon or Bane for Creativity?
Logical Design Solutions
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LDS Commentary
Up to now, technology?has?had little effect on knowledge-based and creative industries - areas in which much of the value comes from specific expertise and the performance of non-routine tasks.?Yet in a series of recent breakthroughs, Generative AI has shattered those constraints?through large language models (LLMs), machine learning, and pattern recognition advances.
As the workforce begins to assume more imaginative and higher cognition roles, creating value through interrelationships will become a key part of our existence. Humans will strive to distinguish themselves from increasingly powerful and adaptive technologies like Gen AI by adding new creative thinking and problem-solving dimensions.
Panelists: Neal Mohan , Chief Executive Officer, YouTube Inc.; Krista Kim, Contemporary Artist, Krista Kim Studio; Daren Tang , Director-General, World Intellectual Property Organization (WIPO); Brendan Vaughan , Editor-in-Chief, Fast Company; Almar Latour , Chief Executive Officer; Publisher, Wall Street Journal, Dow Jones & Company Inc.
Summary
Advances in technology are driving us towards a world of AI-augmented products and services, hailing new forms of interaction and a future where creativity and technology intertwine at a deeper level. What is the impending impact on creativity and cognition?
Krista Kim believes there will be a convergence between AI, spatial computing, blockchain, and the Metaverse. AI will break down all communication barriers, not just between humans, but also with other living things. ‘It’s a whole new transcendent media. A neuroscientist can converse with an AI artistic expert.’
She believes it is in everyone’s interest to know whether a piece was created by a human or a machine. For example, what about biometric markers, such as digital identity that could be established using a heartbeat? ‘With deep fakes and AGI coming soon, we must distinguish who or what was the creator.'
Daren Tang cited that musicians have always embraced technology to find new forms of expression. The Beatles release of ‘Then and Now’ is one example. AI enhances and augments creative capabilities.
Neal Mohan, CEO of YouTube, touted YouTube’s capacity for bringing together creators from all over the world. AI will further democratize that creative process. The YouTube mantra is that AI should not be a replacement for human creativity, but a tool to enhance human capability. He spoke about YouTube watermarking pieces created by AI. From a copywriting perspective, he mentioned the importance of attribution to create real economic models. The most concrete example of that is called Content ID, which gives certainty to creators, much like a watermark. This gives artists control, as well as monetary reward.
Almar Latour, CEO of the Wall Street Journal, said that thanks to AI, research can be done at a level that was impossible previously. A lot of simple stories are already automated. It has not taken away from journalism but allowed journalists to do more investigative work. Authentication of information being used in Generative AI - attribution and fair compensation are not clear at this time. The NYT court case against Open AI is a primary example. Reliable information needs a media partnership and collaboration with Generative AI products.
What kind of products will AI enable in the news industry? Latour said we will see more self-serve products in the WSJ and other online news outlets, new ways of visual presentation, and simple summarization products.
YouTube uses AI machine learning algorithms to rank the types of videos based on previous viewings. Daren Tang mentioned that 2.6 billion people cannot access the Internet today. From a creative point of view, it’s a waste if these people cannot put their work online. From an IP perspective, there are real worries in the creative arena. ‘We need to make sure that human-centered property is acknowledged, even after the creator’s death. We need governments, regulators, creative artists, and civil society to come together and discuss how best to deal with these issues.’
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