Gen AI is the biggest revolution I have seen in my working career
Vikram Garga
Ex Group Head Marketing /Group CMO - Asia Pacific, Middle East and Africa | Marketing Strategy, ROI, Innovation, Sales delivery , General management
Working in the new world of Gen AI feels like possessing a superpower
I have been reading about Gen AI ever since ChatGPT came into our lives from Nov end of 2022. I gathered that, as I read more about it, it is going to take over, both personal and professional life, faster than we can think it will. Definitely, like we entered an era post internet, we are now entering an era, called post Gen AI era.
I had been attending GrowthSchool sessions for over a year now and was highly impressed by their cutting edge content classes, until I attended a demo class on Build with AI from BuildSchool and got pulled in to become a learner myself.
With the evolution of AI from Turing Test days to today's AI Agents, the world is moving very fast to see AI taking over our world like never before.
My understanding of why suddenly AI is catching attention
Use case of Gen AI and how to extract the best value from it
1. A simple way to evaluate is that anything which can be solved first in the following order is more likely to be taken over by AI.
Time >Efforts > Costs> Accuracy> Scale > Talent > Judgement > Creativity > Complexity.
Simply explained, you will be willing for AI to take over writing your emails/ blogs but not driving your autonomous car.
Some of the benefits that were not a reality till some time back, today is just a click away, these can be your clone personal assistant, your industry specific most mundane to sophisticated task automation, workflow optimization, self web browsing, image generation, code interpretation, competitive intelligence analysis, legal document simplification, scenario planning and risk management, cross-cultural sentiments, AI powered idea generation, personalised auto employee onboarding, no human assisted front desk, meeting note takers, real time sales data analysis, customer support automation, event planning, personalised coach, post-mortem of projects, Marketing campaign automation, brand voice consistency check, SEO optimization, crisis communication, etc., the list can go on and on. You must be wondering, many of these were already possible. Well the point is, now Gen AI makes even a no coder like myself build it, and you do not need a large cross-functional project team or IT consultants working on it.
2. The ease of multiple options like Perplexity, Co-Pilot, ChatGPT, Claude, Llama 3, Gemini Pro 1.5 is what is making many of us adopt it widely and using it in our daily lives. You can even input from one LLM into the other to get better inputs. It is almost making two best minds work on the same problem. Also, do not worry, you can ask ChatGPT which one to use for what purpose.
3. You need high clarity of what you are solving, be creative enough to train GPT to develop it and don't forget to validate it with few. The time between an idea and developing a customised GPT can be as less as 30 mins. And what is interesting is, you can integrate APIs from free marketplace like RAPID API sites to enhance the features of your GPT product.
We saw several examples made by my co-learners, Job skill assist, Introduce Me app, Parenting Assist, Travel planner, Meal planner, Blog maker etc., the list goes on and on.
I, too, made my first customised GPT product with help of my team members, it is called Wishes from the Heart, (click on it) it your assistant to personalise your wish, it creates thoughtful, fun, or motivational wishes with personalised options at each step. It also accepts input from the LinkedIn profile of someone you want to wish for a professional achievement, it will scrap the person's profile for better understanding and recommend you a wish. I have used it for real situations and shared with a few superusers too, and got a great response from receivers as well as users. Do use it and share your feedback. And spread the link with others.
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4. In order to extract deeper meaning, apart from becoming an expert in Prompt engineering, adapt role-based prompting technique, for e.g., act like an Educator, a Strategist, a Columnist, a Podcast host, a scriptwriter etc., and you will see the magic in your output.
5. For Visual / Image generation, one needs to develop visual descriptive language skill, that should include vivid description with adverbs/adjectives, sensory details, type of action, environment, lighting, mood, composition etc. You can cue specific artistic styles and movements too. You will be amazed by the no. of tools available to make video and images out there. Try Leonardo, Runway, Dall-E, Pika, LTX Studio, HeyGen and Bing to start with. Try surprise me mode in some of them.
6. Treat AI like a human, interact with it like a friend, even like a chotu. Assume it is the worst AI you are using, so make it understand as much as you can of why, what and how you need it.
7. Agents is a whole new area of application of AI. Just like SIRI, Google Assistant, chatbots, you can make your own AI agents. Consider Agent as an interface between you and LLMs, and it will act as your prompt and deliver it with help of some more tools. There are several tools to make agents, Vertex by Google is a great platform to build. ChatGPT is an agent, if you didn’t know.
8. Use of AI agents takes productivity and usability to a completely new level. One can use them as a single agent or multi agents AI, it can magnify the use factor multiple times. Take the example of you wanting to blog a week. You can develop a GPT that has multi agents working for you. One agent acts as a researcher, 2nd agent acts as a writer and 3rd agent as an editor, and 4th agent can act as a Publisher that can post for you on social media or even send to your defined email or WhatsApp circulation list.
Not all is hunky-dory with AI
Some watch outs for your learning
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This journey has just started, my mind is already buzzing with a lot of use cases that I can apply in the field of sales and marketing. In my next article, I wish to share some of the use cases for sales and marketing.
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Just like any sport, the more you will play it, the more you will get better at it, and also discover a new you. It’s time to pick a new sport in your life. Time to play with AI and its tools and get fitter in your mind and explore within you.
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freelancer
12 小时前transcribethis.io AI fixes this (AI Transcriptions/ Audio to Text) Learning Gen AI feels empowering.
Climate awareness, Sustainability / Team building, Employee experience
3 周Wow Vikram! that's a lot of stuff going on with Ai, thank you for detailing it out. All the very best with your (A)ideation :)
Retail Expert | Consultant | Educator | Thought Leader/Extensive Retail Expertise in F&G and BPC sector/
3 周Very comprehensive article about your learning journey Vikram Garga ! Enjoyed reading it.
?? Is your social media delivering ROI? | Follow for AI & Paid ad strategies | No-code Enthusiast | Digital Marketing & E-commerce Expert | 7 Years in F&V Category
3 周Congratulations ?? Vikram Garga on your remarkable achievement! It's inspiring to see how quickly you've harnessed the power of Gen AI to create something impactful. Keep pushing the boundaries and sharing your insights with the community. Looking forward to seeing more of your pioneering work! Happy Diwali and best wishes for your continued success.