Gen AI Already Used by CMOs
Perhaps you have wondered if the current buzz and whirlwind about AI and Gen AI use in the business world is fact or fiction. I have and recently published data[1] confirmed that its use in the marketing discipline is already being widely used.
As you can see below in the chart from the referenced source, a recent survey authored by Dentsu Creative in their CMO Report dated September 7, 2023, revealed over one-third of CMO (35%) worldwide are currently using generative AI or “Gen AI” to create a “great brand experience.” This ranked its use #1 of the nine tools commonly used by CMOs.
What I found most interesting about these results is how quickly Gen AI has risen to the very top of a survey result like this when you consider that it really did not even exist in its’ current form only 1 year ago. It outranked many other tactics (like voice, virtual reality, social commerce) that has been around for much longer than Gen AI.
What are CMOs using Gen AI for today? According to their research, Gen AI is used to develop and build tailored marketing copy, discounts, or product recommendations. Are you using this powerful technology in your global factoring firm this way? If not, why not and what not? Something to consider.
[1] October 27, 2023, www.insiderintelligence.com