Gemini AI and Branded SEO Will Disrupt Marketing

Hey growth nerds,

Welcome back to another action-packed newsletter!?

We’re looking into the hottest trends in marketing and SEO this week, from Google's latest AI update to the synergy between CRO and SEO.?

Grab a coffee, and let’s get into it!

Here’s a sneak peek of what’s coming your way:

• The New Frontier of Branded SEO
• Google’s Gemini AI and its impact on SEO
• AI-driven search: What marketers need to know
• How CRO and SEO are a match made in heaven
• Performance marketing’s next steps for 2024

Feature Story: Branded SEO and the New Era of Digital Marketing

Why Brand Awareness Will Dominate SEO Strategies

Similarweb shows that Google’s ranking algorithms are favoring brands more than ever. The BrandQueryFactor—how often users search for a brand—now plays a huge role in SEO rankings.?

Want proof? Monday.com skyrocketed in search results by doubling down on YouTube ads, boosting branded search queries. And 72% of searches in their sector were branded!?

This shift means focusing on branded keywords and user engagement can make or break your ranking. Even Google’s leaked documents highlight how branded queries act like backlinks, showing user trust.?

If you're ignoring branded SEO, you're missing the boat. Get ahead by building your brand presence and watch your rankings soar. Read the full story here.

Google’s New AI Tool: Meet Gemini Gems

New AI Experts Could Revolutionize SEO and Content Creation

Google just dropped a major update: Gemini Gems, specialized AI experts that can assist with everything from coding to content creation. These Gems are customizable and can handle specific tasks, making them ideal for SEOs.?

Imagine creating a Gem that analyzes your site’s SEO health by reviewing data from tools like Screaming Frog. You could even use it to identify content gaps or optimize headings and keywords. A Content SEO Gem could help with things like restructuring paragraphs or adding image recommendations for better engagement.

Gems might just replace the need for external AI tools. It’s a potential SEO game-changer. Curious about Gemini Gems? Read the full story here

AI-Powered Search: What Marketers Need to Know

How AI Search Engines Are Disrupting Traditional Search Strategies

OpenAI is launching its own search engine, which means traditional search engines (like Google) need to step up their game. Unlike traditional search, AI search provides fewer but more precise results—no page two, just follow-up questions.?

Platforms like TikTok and YouTube may soon integrate AI search directly into their apps and make Google less relevant. AI search might let users book restaurants, shop, or compare prices right where they’re inspired—no need to switch to Google.?

But what does this mean for you as a marketer?

• Search behavior is changing: AI tools are becoming better at understanding complex queries, which means users are shifting towards more personalized search engines.
• Fewer results, more focus: AI search platforms aim to simplify results, giving users fewer but more accurate outcomes—meaning getting to the top results is even more competitive.

Prepare for this shift by embracing brand marketing and building mental availability. Here’s how AI search will impact your marketing strategy.

CRO and SEO: The Dynamic Duo for eCommerce

How Combining Conversion Rate Optimization and SEO Drives Growth

What’s better than driving traffic to your site? Converting that traffic into paying customers. That’s where conversion rate optimization (CRO) and SEO come into play. When combined, these two strategies can supercharge your eCommerce growth.

Here’s how you can leverage CRO and SEO together:

1. Use SEO to drive traffic and CRO to guide users toward conversions. Simple tactics like improving page speed or optimizing headings for search and readability can make a big difference.
2. Use insights from SEO tools like Google Analytics to inform your CRO strategy. What pages are getting traffic but not converting? Start optimizing there.

When used together, CRO and SEO don’t just bring visitors—they bring high-quality visitors who are more likely to convert. Learn how to maximize both SEO and CRO for your business.

Performance Marketing Needs to Step Out of its Comfort Zone

Why Marketers Must Focus on Long-Term Brand Building in 2024

Performance marketing has long been focused on short-term goals—driving clicks, leads, and conversions. However, this model needs to evolve. The future lies in Performance Branding (PB), a blend of performance marketing’s measurable outcomes and brand building’s long-term benefits.

Here’s what to consider:

• PB emphasizes creating emotional connections with customers, something traditional performance marketing often overlooks.
• PB helps businesses focus on long-term brand equity while also achieving short-term goals.
• Brands that excel in PB are those that strike the right balance between brand-building and performance-driven campaigns, using data to make informed, strategic decisions.

It's clear that marketers need to look beyond the short term and invest in strategies that enhance both customer relationships and brand recognition. Find out how you can update your performance marketing strategy.

It’s Time to Build Your Brand in 2025

That’s all for this month, growth nerds!?

Whether you’re trying to wrap your head around branded SEO or prepping for the rise of AI search engines, remember—change is the only constant in marketing.?

Stay ahead, stay curious, and keep innovating!

See you next month!