Geins Monthly Telegram - Amplify and Array: Turning Headless Headaches into Smart Solutions (Storefront feature)

Not long ago, headless commerce came with more headaches than benefits. High costs, long timelines, and technical complexity made it inaccessible for most businesses. The idea of separating the frontend and backend was powerful in theory, but the execution didn’t align with budgets or technical capabilities. Simply put, the industry wasn’t ready.

Fast forward to today, and everything has changed. With products such as FMCA’s Amplify storefront and Level Nine’s Array, both powered by the Geins toolset, businesses can finally embrace headless commerce without the pain. These solutions make headless affordable, efficient, and scalable—putting modern e-commerce within reach for businesses of all sizes.

As Johan Nilsson Hultqvist , CEO of Level Nine , explains:

“By standardizing much of a project’s backbone while allowing customization for unique features and design, we streamline development without sacrificing creativity.”

These two storefront solutions combine superior modularity, performance, and scalability, giving businesses a practical way to create exceptional customer experiences.

What Amplify and Array Bring to the Table

Both Amplify and Array are designed to simplify the process of launching and managing a headless e-commerce store while keeping costs under control. Each solution uses React and Next.js to deliver smooth, fast-loading storefronts capable of handling large volumes of traffic. These frameworks reduce complexity for developers while improving the shopping experience for customers.

A Smarter Content Management Experience

Managing content is one of the most critical aspects of running a modern e-commerce business, and both Amplify and Array excel in this area. Integrations with headless CMS like Storyblok and Payload make content management intuitive and efficient. Merchants benefit from features such as live editing, block-based layouts, and scheduled publishing, which allow them to update their storefronts without relying on developers.

“Storyblok makes managing content easy and intuitive, no matter your level of experience,” says André H?gberg , CEO of FMCA . “Paired with Next.js, Amplify becomes a powerful tool for creating high-performing, content-driven e-commerce sites.”

Smarter Personalization and Search with Array

Array takes things a step further by integrating with AI-driven platforms like Nosto, Algolia, and TypeSense. These tools allow businesses to refine their search capabilities, offer personalized product recommendations, and reduce manual work while enhancing the overall customer experience.

“By using a modern tech stack, we aimed to maximize speed and performance,” explains Johan Nilsson Hultqvist, CEO of Level Nine. “This lowers starting costs, shortens time to market, and allows us to deliver more features and higher quality for our clients.”

Geins: The Backbone of Flexibility and Scalability

While Amplify and Array focus on the frontend experience, Geins powers the backend, offering tools like PIM, CMS,OMS, CRM, WMS, and Search. Together, these components provide a robust infrastructure that supports everything from small B2C stores to complex multi-market B2B operations.

This partnership ensures businesses can grow without being limited by outdated technology or rigid platforms. As Johan adds:

“We provide smaller clients with a competitive starting price and a robust solution that’s ready to grow, while also supporting clients with multi-market, B2B, and B2C operations and millions of SKUs.”

Tailored Solutions for more than enterprise

Both Amplify and Array are modular by design, allowing businesses to customize their solutions while still benefiting from pre-built foundations. This balance of structure and flexibility enables businesses to focus on what they do best—delivering exceptional customer experiences.

“Amplify combines speed, modularity, and scalability without sacrificing design or customer experience,” says André. “You choose the level of customization that fits your brand's unique needs.”

Similarly, Johan emphasizes the flexibility Array provides:

“Its modular approach lets us select the best-supported platforms and services for each project. This ensures businesses receive tailored, high-performing solutions that meet their unique needs.”

A Future-Proof Approach to E-Commerce

With Amplify and Array, powered by Geins, businesses of all sizes can now access tools that were once reserved for the largest enterprises. These storefront solutions lower costs, improve performance, and make it easier to manage content and optimize operations—all while staying adaptable to future changes.

For businesses ready to embrace the flexibility and power of headless commerce, Amplify and Array offer practical, scalable solutions that deliver results. Whether you’re just starting out or managing a complex multi-market operation, these platforms are ready to grow with you.