Geek guide to Direct Traffic Analysis

Direct traffic is increasing day by day and if you don’t do anything about it now, then one day all you will see in your analytics reports will be direct traffic: little to no referral data, just direct traffic and your favourite ‘not provided’ keywords.

I am not kidding. Every major website/browser/search engine is moving to secure connection (https://) while your website is still using http. So what will happen is not so distant future is that you will stop getting referral data. This is because by default HTTPS websites do not send referrer data to non-HTTPS (or HTTP) websites.

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