Gearing up for year-end promotion success

As the year winds down, it's time for car dealers to rev up their parts and accessories departments. Year-end promotions can significantly boost sales and turn inventory. In our latest blog post, we’ll review some tips on how to prepare for the busy season that comes with year-end promotions.??

Plan a strategy?

• Analyze past performance: Review last year's data to identify top-selling parts and accessories.?

• Assess current inventory: Determine which parts and accessories to promote your store's own unique performance.??

• Set clear goals: Establish specific sales targets and inventory reduction objectives.?

A good place to start planning your strategy is the Reports section of the SimplePart Control Panel. To learn more, check out our blog post on the top reports you should be tracking for success.??

Leverage your resources??

During the busy year-end promotions season, don’t forget to leverage the tools you already have—whether it’s your relationship with your OEM, your staff who knows your customer base better than anyone or your existing social media accounts. Here are a few tips to ensure you’re using the resources you have:??

• Opt in to your OEM national promotions. Keep an eye out for communications from SimplePart or from your OEM so you can be prepared for the busy holiday promotions season.?

• Train your staff: Ensure your team is knowledgeable about promotions and can effectively upsell. Articles and videos in the SimplePart knowledge base are at your fingertips.??

• Update your marketing: Post regularly on social media and send email campaigns to highlight promotions. For more information on email marketing, check out our article.??

For other tips on prepping for promotions success, check out our knowledge base article on promotions best practices.

Analyze every aspect?

After planning your strategy and using your resources, now is the time to hit the ground running. You know November and December are going to fly by, but September is the perfect month to ensure your parts counter—whether in person or online—is ready to go when the time comes so all you must focus on is processing those orders when they come in.??

• Optimize operations for online sales: Create a schedule to monitor incoming orders on the SimplePart Control Panel so you keep track of exactly what you need to do.??

• Prepare for fulfillment: Stock up on packaging materials and coordinate with shipping partners to handle increased volume. Check out more shipping tips here.??

• Plan for post-promotion: Develop strategies to convert one-time buyers into repeat customers. Get to know the buyer’s journey.?

Want to learn more? Depending upon your package level, you can schedule a coaching session with our dealer strategy team now: [email protected].??

For more information on promotions and how to navigate the SimplePart Control Panel, reach out to the CSC team at [email protected].?