Gearing up for our Data-Driven Research event

Hey everyone! I’m Amy , and I look after the marketing team here at 383. You’re receiving this notification because you follow the 383 company on LinkedIn.

Anyway let’s get into it…

Being fairly new to the team, I thought I’d have a chat with our founder, Sukhi, to find out what it’s really like hosting so many successful events (13 years and counting!) and to get the spill on 383’s latest product; CustomerVoiceAI which promises to synthesise data in just 37 seconds?!?Sorry what??

So if you want the behind-the-scenes scoop from pre-event nerves, to what our clients are saying, to the latest from our new tool CustomerVoiceAI, please read on…

So Sukhi, just one day to go until our Data-Driven Research event. How are you feeling?

I'm feeling a mix of excitement and a bit of apprehension. Excited because it's always great to gather people in a room to talk about product innovation. However, with the hot and sunny weather, I'm a bit worried that some attendees might opt for the pub instead of our event. But hey, for those who do join us can head to the pub right after, so that’s a win too! I'm particularly looking forward to hearing from our guest speakers, especially Felix from HomeToGo, who has done remarkable work with AI in travel and hospitality. His insights on how AI influences the product journey should be fascinating. Plus, with many attendees from the travel and hospitality sector, the networking opportunities will be fantastic.

Just how many years have 383 been running events?

We've been hosting our #CanvasConference events for around twelve or thirteen years now. It's quite amazing when you think about it. We've had so many events over the years, from annual conferences to webinars and regional quarterly meet-ups, that I've honestly lost count. Each event brings something new and exciting to the table, and this upcoming one is no exception.

13 years is strong! What do attendees say about our events?

It's always encouraging to see repeat attendees at our events. They tell us they enjoy meeting other product professionals and learning about different industries' tools, tactics, and methodologies. It's a great opportunity to discover new tools and approaches. For instance, at our last event, we found several tools similar to what we were already using but with unique features that could benefit our product development.

The last few years have undoubtedly changed the event landscape, do we still host both in-person and virtual events?

Yes, we host a mix of face-to-face and virtual events. We've hosted webinars and several regional quarterly events in London. Our Data-Driven Research event should be fantastic, especially with our great venue that offers an excellent social space. I'm looking forward to catching up with some familiar faces that I haven't seen in a while.

How do you feel knowing that 383’s events provide such significant value to the industry?

Hosting these events is always nerve-wracking. Even after so many years, I still get mindful about turnout. While we draw above-average sign-ups rates, there are always those who can't make it due to work commitments or emergencies. In my opinion a busy venue adds to the overall experience, improves the quality of networking and always makes it feel worthwhile for everyone involved.

Those who attended our event will know this already, though in short, what can we expect from CustomerVoiceAI?

CustomerVoiceAI, came about from our work in Friction Mapping. Over the years, we noticed that synthesising customer and stakeholder interview data took an enormous amount of time. An hour-long interview could take up to two hours to synthesise, and when you have dozens of interviews, it adds up quickly. Our platform reduces this time to about 37 seconds per interview, extracting more data than a human typically would. We've tested it against in-house UX researchers and found that our tool identifies more pain points, gain points, and jobs to be done, providing deeper insights and allowing more time for conducting interviews.

What do our clients say about CustomerVoiceAI?

Clients like Volkswagen, Audi, Hilton, National Express, and AA are already using our tool. By handling the heavy lifting, it allows us to spend more time on interviews and other tasks that enhance the customer experience. It's been a game-changer in terms of efficiency and thoroughness.

Who benefits from CustomerVoiceAI?

The end users of CustomerVoice AI vary. It can be anyone involved in research, from marketing teams to product and analytics departments. Typically, user researchers, user experience teams, and customer experience professionals benefit the most, as they aim to build better products through comprehensive interviews.

How heavy-a-lift is the implementation?

It's lightning fast. It’s as simple as adding transcript-level text to our platform, and it does the rest (in under 37 seconds).?

Why CustomerVoiceAI?

We haven't found any direct competitors doing exactly what we do. There are tools that perform similar functions but none that extract and categorise the three key points—jobs to be done, gain points, and pain points—from customer interviews like our platform does.

What are your final thoughts ahead of the event tomorrow?

I’m excited and looking forward to it, anticipating great discussions, networking, and insights from our speakers. Plus, showcasing how CustomerVoiceAI can revolutionise the way we synthesise and utilise customer feedback will be a highlight!

Thanks Sukhi, this is so exciting! How can we stay updated on your work, and what's next for CustomerVoiceAI?

My door is always open – no question is too small, in fact, I welcome as many conversations as possible. CustomerVoiceAI was built on the premise of leveraging user insight, so I'm a huge believer in being curious as we never know what it might lead to!?

To directly book a chat, you can book time via calendly , or I’m always available at [email protected] .?