Gear up for 2022 - All you need to know about IT sector

Throughout 2020 and 2021, the emergence of COVID-19 triggered global, profound shifts in the tech landscape. A worldwide rush to remote work ensued as the pandemic spread — permanently altering how much of the world does business. To help newly remote employees remain productive while working from home, resilient and hardworking IT departments deployed technologies essential for empowering a remote workforce. Here are few upcoming technology trends that are critical to business in 2022.?

Trend 1: Data Fabric

Data fabric provides a flexible, resilient integration of data sources across platforms and business users, making data available everywhere it is needed regardless where the data lives. Data fabric can use analytics to learn and actively recommend where data should be used and changed. This can reduce data management efforts by up to 70%.?

Trend 2: Cybersecurity Mesh

Cybersecurity mesh is a flexible, compostable architecture that integrates widely distributed and disparate security services. Cybersecurity mesh enables best-of-breed, stand-alone security solutions to work together to improve overall security while moving control points closer to the assets they’re designed to protect. It can quickly and reliably verify identity, context and policy adherence across cloud and no cloud environments.?

Trend 3: Privacy-Enhancing Computation

Privacy-enhancing computation secures the processing of personal data in untrusted environments — which is increasingly critical due to evolving privacy and data protection laws as well as growing consumer concerns.

Privacy-enhancing computation utilizes a variety of privacy-protection techniques to allow value to be extracted from data while still meeting compliance requirements.?

Trend 4: Cloud-Native Platforms

Cloud-native platforms are technologies that allow you to build new application architectures that are resilient, elastic and agile — enabling you to respond to rapid digital change. Cloud-native platforms improve on the traditional lift-and-shift approach to cloud, which fails to take advantage of the benefits of cloud and adds complexity to maintenance. ?

Trend 5: Composable Applications

Composable applications are built from business-centric modular components. Composable applications make it easier to use and reuse code, accelerating the time to market for new software solutions and releasing enterprise value.?

Trend 6: Decision Intelligence

Decision intelligence is a practical approach to improve organizational decision making. It models each decision as a set of processes, using intelligence and analytics to inform, learn from and refine decisions. Decision intelligence can support and enhance human decision making and, potentially, automate it through the use of augmented analytics, simulations and AI.?

Trend 7: Hyperautomation

Hyperautomation is a disciplined, business-driven approach to rapidly identify, vet and automate as many business and IT processes as possible. Hyperautomation enables scalability, remote operation and business model disruption.?

Trend 8: AI Engineering

AI engineering automates updates to data, models and applications to streamline AI delivery. Combined with strong AI governance, AI engineering will operationalize the delivery of AI to ensure its ongoing business value.?

Trend 9: Distributed Enterprises

Distributed enterprises reflect a digital-first, remote-first business model to improve employee experiences, digitalize consumer and partner touchpoints, and build out product experiences. Distributed enterprises better serve the needs of remote employees and consumers, who are fueling demand for virtual services and hybrid workplaces.?

Trend 10: Total Experience

Total experience is a business strategy that integrates employee experience, customer experience, user experience and multiexperience across multiple touchpoints to accelerate growth. Total experience can drive greater customer and employee confidence, satisfaction, loyalty and advocacy through holistic management of stakeholder experiences.?

Trend 11: Autonomic Systems

Autonomic systems are self-managed physical or software systems that learn from their environments and dynamically modify their own algorithms in real time to optimize their behavior in complex ecosystems. Autonomic systems create an agile set of technology capabilities that are able to support new requirements and situations, optimize performance and defend against attacks without human intervention.?

Trend 12: Generative AI

Generative AI learns about artifacts from data, and generates innovative new creations that are similar to the original but doesn’t repeat it. Generative AI has the potential to create new forms of creative content, such as video, and accelerate R&D cycles in fields ranging from medicine to product creation.

In 2022, there is reason for optimism, following an overall dip in tech spending growth in 2021.?

As businesses plan for a post-pandemic future, 61% of companies expect revenues to increase in 2022, and 53% plan to increase their IT budgets. Tech adoption plans are expected to rebound from their pandemic-induced hiatus, and spending will flow into new areas as remote work will remain a major feature of the new business environment even after it’s safe to return to offices.?

The COVID-19 pandemic will continue to have a notable impact on the IT industry — either directly, indirectly through bumps in supply chain issues, or through the legacy of increased levels of flexible work from home. ?

In the future, tech marketers should pay close attention to the shifting of IT budgets into cloud-based services, at the expense of hardware and software spending categories related to on-premises infrastructure. Additionally, a greater share of IT budgets is expected to go towards the procurement of emerging technologies and security solutions useful for modernizing processes and supporting remote workers.?

Remote work and the technologies that enable it also open new job possibilities for IT professionals. In 2022, approximately one out of four will seek employment opportunities at a new company, and now that working from anywhere is more normalized, 86% of job seekers will consider applying for a remote role.?

Overall, with an anticipated rebound in spending that will likely surpass pre-pandemic levels, there’s reason for excitement in an environment that will see more money flowing into the tech industry. However, many organizations expect to navigate unresolved challenges in 2022, including product shortages, logistical issues, rising prices, and inflation.?

Going forward, tech vendors can better serve IT buyers by understanding their goals and needs as companies navigate these changes. Marketing messages will resonate with IT buyers when campaigns speak directly to pain points and demonstrate how a given solution will address current problems and concerns. As a best practice, tech marketers will see the most success when they can offer decision-makers proven solutions at the right time when they’re actively researching how to solve problems and need help the most.