With GDPR Disrupting Email Marketing, LinkedIn Is the Best Alternative
Melanie Goodman
Accelerating the Growth & Revenue of Regulated Professionals on LinkedIn?? · CPD Accredited LinkedIn??Training & Marketing · Employee Advocacy · Profile Optimisation · Lawyer (social media policy) · 4xCitywealth Awards
For those that may have tried to avoid the elephant in the room, the General Data Protection Regulation (GDPR) is a comprehensive data protection law issued by and directed toward the European Union (EU). It came into effect in May 2018 and aims to provide better data rights for its citizens as well as to increase the responsibilities for companies that handle that data.
To learn the #toptips for using LinkedIn to counteract the effects of GDPR, read my most recent article published online on The Entrepreneur this week:
For bespoke social media marketing advice to take full advantage of the opportunities available to you via LinkedIn, schedule an initial phone consultation here:
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6 年We are being disruptive too in this space ! Check us out!
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6 年Ian T.?
M&A, Growth & Maximum Exit Value Strategies. Fitness & Tech, Cyber Security & Jetts 5 in 5 to 25 ... supporting Fitness Millionaires link >
6 年I agree !!
Partner, Technology & Security Strategist, Digital Transformation, External CIO, CISO, DPO, Auditor at Superius
6 年Thank you for sharing a good and informative article, Melanie. I do agree with you on most aspects, but here are a couple of comments from my end, hopefully useful for complementary purposes: As far as marketing goes the Privacy and Electronic Communications Directive (2002/58/EC of the EU Parliament and of the EU Council of 12 July 2002 - also called the “The e-Privacy Directive” or “The Cookie Directive”) is as relevant as GDPR itself. The territorial scope of GDPR was extended last summer when EFTA countries Norway, Iceland and Liechtenstein adopted GDPR as an integral part of national privacy legislation on 20 July 2018. I do not agree that "life will become more complicated for businesses", as this indicates that good data governance is somehow a negative aspect rather than a significant competitive advantage. It's time to start treating personal data for what it is: a precious asset that we are just borrowing from someone under certain terms for a limited amount of time. Organizations taking the ethics-based approach (as opposed to the compliance- and risk-based approach) will grow deeper and more loyal relations with their customers. The future belongs to ethical businesses!