THE GCU (Google Cloud Updates) V - 1.018

Welcome to V-1.018 of the GCU! As always, thank you for being part of this growing community!?

As always it's been a busy couple of weeks for the Google Cloud ecosystem with numerous exciting partnerships and announcements.?

Ranging from Google's increased presence in the Web 3 space to the establishment of an advisory board as they strive for carbon zero.?

More information can be found in the links below :)?

Also, we're excited to announce the second GCU live taking place on the 8th of December!?

Like the first it will be an evening of lightning talks from various Google Cloud leaders, an opportunity for you to meet with industry peers in a relaxed environment and of course some free swag for all who come!

RSVP using the link below.

https://www.meetup.com/the-gcu-live/events/289066364/

And, as always, if you spot anything that you think should be included in the newsletter or want to have a conversation about the Google Cloud market I can be reached at [email protected]?

Announcements?

One of the main CNAPP providers, Lacework, has announced an integration with Google Cloud Chronicle Security Operations, which will introduce CNAPP capabilities to Chronicle deployments - Google Cloud improves security, adds CNAPP integration with Lacework?

Google added more than 12,000 employees in the third quarter, with around 2,600 solely focused on its cloud platform security - Google Cloud adds 2,600 cybersecurity employees

Alphabet executives described its plans to reduce hiring as Google’s parent company reported its third-quarter earning - Google parent company Alphabet says it’s curbing hiring pace amid earnings miss

Micro Focus has announced that its mainframe application modernization solution will tightly integrate with Google Cloud's Dual Run product - Micro Focus Announces Integration with Google Cloud Dual Run for Mainframe Modernization

Google Cloud has announced that it’s launching Blockchain Node Engine - Google Cloud gets into web3 act with managed blockchain node service

Google is pushing the sunset date of Universal Analytics 360 to 2024, giving enterprise users more time to transition to Google Analytics 4 (GA4) - Google Pushes Universal Analytics 360 Sunset To 2024

Google is rolling out new ways to analyze data using Ads Data Hub with solutions designed for marketers and third-party measurement partners - Google Rolls Out 2 New Ways To Analyze Data In Ads Data Hub

Google has increased individual account storage to 1TB. In a blog post, the company announced that soon every Google Workspace Individual account will come with 1 TB of secure cloud storage - Google Workspace Individual account storage increased to 1TB: Details

Global digital engineering provider Persistent Systems has announced the launch of a new solution that allows organisations to recover quicker from cyberattacks with Google Cloud - Persistent launches cyber recovery solution with Google Cloud

Google Cloud has announced the appointment of an Advisory Board to guide the Point Carbon Zero Programme’s ecosystem engagement strategy and initiatives - Google Cloud Establishes Advisory Board for Its Point Carbon Zero Programme

Partnerships?

Google Cloud's partnership with Solana will see the company become a Solana validator and add the network to its Blockchain Node Engine and BigQuery services - Google Cloud becomes a Solana validator

Alfardan Group has announced it's partnered with Google Cloud to support its digital transformation and revolutionise business processes through implementing cloud technologies - Alfardan Group, Google Cloud ink strategic partnership in Qatar

mCloud has announced a partnership with Google Cloud to leverage core Google Cloud services such as Google Earth Engine, Vision AI, Natural Language AI, Translation AI and TensorFlow, into its AssetCare platform. - mCloud Joins Google Cloud To Develop Carbon Emission-Curbing Sustainability Apps

Pune Mahanagar Parivahan Mahamandal Ltd (PMPML), the public transport bus service provider of the city has partnered with Google Cloud to build an intelligent transit management system and feed system to track buses live on Google Maps - Pune’s public transport bus authority deploys Google Cloud for real-time tracking

Indicio, a pioneer in the market deployment of decentralized identity technology, today announced it has joined the Google Cloud Partner Advantage program - Indicio Joins Google Cloud Partner Advantage Program

Google Public Sector is partnering with the South Florida Water Management District to help the agency enable visualization and trend analysis for water quality to inform water management decisions across the district - South Florida Agency Turns to Google Public Sector to Help Manage Critical Water Programs

Micro Focus announced that its mainframe application modernization solution will tightly integrate with Google Cloud's Dual Run product - Micro Focus Partners with Google Cloud for Mainframe Modernization

Renault Group and Google have announced an expanded partnership aimed at designing and delivering the digital architecture for the "Software Defined Vehicle" (SDV) and accelerating the group's digitalization - Renault Group and Google Accelerate Partnership to Develop the Vehicle of Tomorrow and Strengthen Renault Group's Digital Transformation

Opinion pieces

Alphabet pins hopes on Google Cloud as ad revenue growth declines

Google goes all in vs. Microsoft over lucrative federal contracts

Amazon, Google and Microsoft now own 66% of the cloud market

Organizations Pulling Back on Unfettered AWS, Azure, Google Cloud Spending

Cloud computing: Migration is not stopping and there's no going back

Cloud providers expected to raise prices in Europe, but US spared for now

Community

The GCU will soon be expanding to give back more to our growing community, but we need your help!

We're ready to launch GCU TALKS, a bi-weekly interview series with Google Cloud thought Leaders across the Partner and Customer ecosystem. Are you interested in sharing your opinions and journey with Google Cloud? [email protected]

If you enjoyed this edition of The GCU, please do share, comment or pop me an email with any thoughts… Or, if you're looking for your next GCP challenge and want to discuss the opportunities our partners have available, don't hesitate to get in touch at [email protected]

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