??GBP Call History & Chat / Reddit on Local / Google Ads Search Terms / Google Leaked Docs

I'm back with another edition of?Marketing Minute, where you can explore this week's best handpicked Local SEO and ads insights and news.

- Justin @YEAH! Local

Let's discuss the awesome power of different advertising channels. Knowing which works best for each situation is like having a secret weapon in your marketing toolkit—you can create super-effective strategies and watch your results skyrocket!

Let's dive in:

• Google PPC: This one's a powerhouse for reeling in those super-keen, ready-to-buy leads. People use Google to search for solutions, so if you need leads who are itching to take action right now, Google PPC is your golden ticket.
• Meta/Facebook Ads: Think eye-catching visuals and leads that won't break the bank. You can tell amazing stories through pictures and videos, and Facebook's targeting tools are out of this world! While these leads might take a little longer to convert, the massive reach can be a game-changer for you down the line.
• Local SEO: This is all about ensuring you show up front and center in local search results – without spending a single penny on ads! It's essential for businesses that rely on local customers with high intent. Plus, showing up naturally in searches builds trust and keeps those clients, customers, or patients returning.

The bottom line:

Choosing the right channel is about finding the most value for your client's hard-earned money.

Let's recap:

• Google PPC: Instant action-takers.
• Meta/Facebook Ads: Stunning visuals and affordable leads.
• Local SEO: King of local search and organic visibility with high intent

Here's my handpicked weekly articles for May 30, 2024...

??? Google Business Profile Call History & Chat Going Away

Google will be removing the call history reports and the Chat and messaging features within Google Business Profiles on July 31, 2024. Google said, "We acknowledge this may be difficult news," but added, "We occasionally have to make difficult decisions.

Click here to read more

??? Is Reddit Taking Over Local SERPs? An Analysis of 800 Search Terms

BrightLocal analyzed 800 local SERPs using one transactional keyword (e.g. med spa) and one informational keyword (e.g. best med spa) across 20 different verticals, searching from 20 different US cities.

Click here to read more

??? How To Use The Google Ads Search Terms Report

Maximize your Google Ads profitability with the essential Google Ads Search Terms Report. Learn how to refine your keyword strategy, enhance targeting, and boost your ROI.

Click here to read more

??? An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them

Leaked documents were confirmed as authentic by ex-Google employees, and those ex-employees and others had shared additional, private information about Google’s search operations.

Click here to read more

AND...Whenever you're ready...here's how we can help you land more and better local clients, customers, or patients:

15-Min Discovery Call with Justin:?In 15 minutes, you'll get personalized insights, a no-pressure digital assessment of your business, and explore potential strategies to increase qualified leads, phone calls, & appointments.?Book your 15-min discovery call now.

Free Local SEO Performance Audit:?A complete overview of your Local SEO performance in seconds.?Get your FREE audit now.