Gautam Ghosh Employer Branding Consulting Profile

Gautam is an Independent HR Consultant, specialising in Employer Branding, helping organizations tell their stories by leveraging digital media

XLRI Jamshedpur honoured him with the Distinguished Alumnus – Young Achiever award in 2014

A video where he is interviewed on Employer Branding in the new normal can be seen here

He was the Director – Talent Branding at Flipkart.  He managed the social media outreach to specific talent segments. He doubled the followers on LinkedIn from 75,000 to 150,000 organically, and created the @WorkatFlipkart twitter  account. The YouTube video “Get a job with Flipkart” (partnering with MTV and LinkedIn) got 460,000 views, maximum applications. He worked on Employer Value Proposition of the eKart business unit. Standardised the job descriptions across channels and businesses. Designed and produced a leadership document for prospective senior hires to go through. Partnered with the HR systems team to implement the Recruitment Marketing module of SAP Success Factors and revamp the career site. Worked with the marketing and internal communications to drive messages to key talent segments internally and externally. Read his blog post on Employer Branding with Flipkart examples. 

Prior to that he was the GM Strategy & Projects at Philips India where he was responsible for leading Philips India’s employer branding initiative leveraging digital media and social platforms. Mentored the CEO, HR Head and Head of Strategy on understanding digital platforms. Trained the IT function and HR function on effectively leveraging social platforms. Grew organic Facebook fans from 2000 to 10,000 in a year. Led and managed campus focused campaigns as well as events to showcase employer brand and  thought leadership and events for Philips. A blogpost co-authored with my colleagues posted on the CHRO, Yashwant Mahadik’s website on how to leverage social media in HR and Employer Branding. Gautam’s blog post on Philips India’s journey in building the capability  

He has delivered workshops on social media and business at leading B Schools like IIM Calcutta, XLRI Jamshedpur as well as for industry bodies like National HRD Network, SHRM India, Social Media Day, NIPM amongst others.

SHRM India listed him as the number 1 HR influencer on social media in 2015

HuffingtonPost rated him 7th in the list of Top Most Social HR Experts on Twitter in the world.

Forbes has featured him as a Social Media Thought Leader.

SAP has listed him in the 51 Human Potential Influencers.

Other recognitions include Top 100 Influencers in HR, Top 25 Digital Influencers in HR, and the top 50 Influential and dynamic HR by Economic Times HR World