The gateway to digital journey.

Irrespective of the number of hours spent on social media or the humongous reach which we get on these platforms, the most important thing to be considered for a brand be it in Bharat or India, is the website.?

The website is the gateway, it is the first brand exposure, first one-o-one connection with your owned assets. But the website is something which is planned in the most haphazard manner. 50% of people don't even define the menu properly.

?Imagine the same thing offline, you have marketed a swanky showroom but the moment you enter the showroom, you don't know where to go. The navigation is all over the place, it's like a maze (or I should say makdi ka jaala literally and metaphorically as well).??

A website is a crucial element for a brand's online presence and overall marketing strategy. In today's digital age, consumers often search for products and services online before making a purchase decision. Therefore, having a well-designed and informative website can help build brand credibility, increase brand awareness, and attract new customers.

A website also allows a brand to?-

1. Showcase its products or services,
2. Provide detailed information about them,?
3. Create a positive user experience
4. To engage with customers through various interactive features, such as chatbots, contact forms, and social media links.?
5. Additionally, a website can be optimized for search engines, making it easier for potential customers to find the brand online.?
6. It allows? customers to purchase products or services directly from the brand's website. This can increase revenue and customer loyalty, as it provides a convenient and efficient way for customers to make purchases.
7. As it allows the brand to stay relevant and connected with its audience in today's digital age.

In summary, a website is a crucial component of a brand's online presence and marketing strategy, and can have a significant impact on brand awareness, credibility, and revenue.

Legacy brands of Bharat are often well-established and have a long history, which can make it challenging to keep up with changing consumer trends and preferences. However, a website can help a legacy brand remain competitive by providing a platform to showcase its products and services, share its story and values, and engage with customers. In summary, a website is crucial for a legacy brand to remain relevant, competitive, and connected with its audience in today's digital age.

As a digital marketer, why do we harp on the website experience so much? It is just as important as paid media because it directly impacts the customer's perception of a brand and can significantly influence their purchasing decisions. A website that offers a positive user experience can help build trust, establish credibility, and encourage customers to engage with a brand, leading to increased conversions and customer loyalty.

Paid media, such as online advertising and social media campaigns, can help drive traffic to a website, but it's the website experience that determines whether or not a visitor will stay on the site, engage with the brand, and make a purchase.?

If a website is poorly designed, slow to load, difficult to navigate, or lacks relevant content, visitors are likely to leave the site quickly and look for alternatives.This is true for Bharat and Indian legacy clients.

Moreover, a positive website experience can lead to positive word-of-mouth marketing, with satisfied customers sharing their experience with others and driving more traffic to the site. This can help a brand reduce its reliance on paid media, which can be expensive and offer less reliable returns than a positive website experience.

A good website experience is just as important as paid media because it directly impacts customer perception and purchasing decisions. A well-designed website that offers a positive user experience can help build trust, establish credibility, and encourage customer engagement, ultimately leading to increased conversions and customer loyalty.

Monkeyminds (YD Advertising Services Pvt. Ltd.) #webstie #SEO #digitalbranding #digitalmarketing