The Gatekeeper Network
Michaela Christine Wolf
Consultant. Coach. Connector. Building meaningful brands
Open new channels of business for your luxury brand
In a world where brands and businesses are targeting the same luxury consumers, it is increasingly difficult to distinguish products or services and cut through the crowded marketplace. The solution to this challenge comes in the form of a unique opportunity to differentiate your business and your luxury brand with the know-how of two world-class masterminds in luxury customer experience and communications - Michelle de Klerk and Michaela Christine Wolf. The Luxury Gatekeeper Network is your competitive edge to engage, convert and retain luxury consumers. It can set any brand or business apart from the rest.
What is a gatekeeper?
In simple terms, a gatekeeper is an individual, organisation or association, which connects you to your target audiences. The starting point is knowing exactly who your audience or audiences are and then thinking about who/which organisations can lead you to them. By creating a targeted Gatekeeper Strategy, you can create and activate new and engaged channels of business.
How to identify gatekeepers for your brand?
Luxury clients are influenced by people and brands that they trust. A gatekeeper approach can include the targeting and engagement of one, multiple or all listed gatekeeper categories.
How can you develop and implement a luxury gatekeeper strategy for your brand?
The Gatekeeper Strategy is your unique approach to win and keep customers.
No one can copy your approach and your way to market to your customers. When you execute the gatekeeper strategy across your organisation, the demand and desire for your brand increase naturally. You win and keep customers effortlessly.
Magic happens.
Why does Michaela Christine Wolf use the gatekeeper strategy when working with luxury brands?
As a luxury marketer with 20+ years of international experience, Michaela consults, coaches luxury and lifestyle brands like Wedgwood, Swarovski, Vienna Tourist Board, to name but a few. She uses the Gatekeeper Strategy, created by Michelle de Klerk, as one of the tools to unique brand success.
Three key elements of Michaela's work:
1. She consults brand leaders, like yourself, to identify growth opportunities and challenges and find solutions together.
2. She coaches, guides and inspires your team to execute solutions successfully.
3. She connects you with experts and top talent, as well as gatekeepers who can connect you directly to your target audience.
Michelle de Klerk is Michaela's associate in most client projects and known for her signature Gatekeeper Methodology.
“I specialise in creating an environment in which businesses are empowered to connect with their target audiences in creative, cost-effective and long-lasting ways. I developed my gatekeeper strategy because I realised brands were missing out on opportunities to maximise on their business channels and reach new, aligned customers in the process. This strategy will allow you to embark on profitable, long-term relationships with clients you ordinarily may not have been able to reach.”
Michelle de Klerk, Brand Alchemist
Contact for Bookings
To win more clients and apply the gatekeeper methodology successfully across your organisation, contact us for bookings. Michaela Christine Wolf and Michelle de Klerk will create a bespoke Luxury Gatekeeper Programme for your business and guide you through the execution to long-term success.
Michaela Christine Wolf
T: +44 (0)7818 683117
Michaela Christine Wolf is Consultant, Coach, Connector and Founder of Michaela Christine Wolf, a London based Luxury Marketing Consultancy. With her 20+ years of experience in retail, e-commerce and wholesale, Michaela transforms businesses into leading brads.
Michaela is specialised in developing and positioning unique brands, based on a profitable and successful business model.
Her unique communications approach, makes her an expert in acquiring, retainin and re-activating luxury consumers - from customer-centric research, strategy, planning to execution and controlling results. Team training, personal development and coaching have been an important part of her work to managing change in organisations.
In the last 6+ years Michaela has been consulting for 30+brands including luxury & lifestyle brands such as Wedgwood, Rituals Cosmetics, Georg Jensen, Temperley London, Roksanda and Vienna Tourist Board.