Gate Your Content

I was chatting with a potential client the other day, they get thousands of visitors to their web site…

And their content was all immediately downloadable.

I said “why don’t you gate your content?”

You see, it’s one thing to have a pdf which is automatically downloadable…

But if you can make me fill out a form to get my hands on it, then you can follow up with several emails / videos, etc. to tell me more.

Don’t get me wrong, there is a time and place for gating content.

For instance, if you’re going off a Facebook ad I would recommend ungated content (i.e. straight to a blog post, no opt in required) which can be pixelled and then followed up with a gated offer…

But if you’re getting tons of content to your web site and not gating your content, you are leaving some serious money on the table.

So why don’t you take a look at your analytics now…

See where you are getting the most traffic, which pages are the primary focus…

And create a piece of content to offer on that blog post to get people to jump into your sales funnel.

For instance, if you’re a landscaper and people are on your lawn care page, why not make an offer along the lines of a free checklist on how to nourish the perfect lawn.

Makes sense?

Then go out there and do it.